Direct Line Blog

Are coupon sites the new Crocs?

Share this article:

Within the past day The New York Times and Microsoft's search engine Bing have both made public their intents to enter on the coupon business. A search engine joining Groupon's game isn't so odd (Google's doing it too), but a newspaper? Is this a pole vault over the shark? Maybe not.

All Things Digital's Peter Kafka reported yesterday that the newspaper company will launch TimesLimited later this month. According to the TimesLimited website, users who opt-in will receive e-mails with “lifestyle, travel, food and live entertainment” offers from New York Times advertisers. Surprising as I found it, it's not a bad move. It allows the paper to cash in on its active user base and could also assuage any worried advertisers who may be questioning the value of their print ads.

Piggybacking on the Times' announcement comes Bing, which today introduced Bing deals in partnership with deal aggregator The Dealmap. Instead of creating its own deals site, however, Bing's gone the search engine route by aggregating deals from coupon sites like Groupon and LivingSocial and enabling users to access those coupons via their desktop or mobile phone. Not as surprising as TimesLimited, but still smart. At this point if Google's doing something, Bing might as well try to match them because sometimes they might even outdo them (see: Farecast.com).

The New York Times and Bing each launching coupon sites makes sense. Whether these ventures make cents is another matter. If they do, don't be surprised if Tim's Trades or Peterson Promotions launches soon thereafter.

Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

In a World of Technological Novelty, Execution Prevails

In a World of Technological Novelty, Execution Prevails

A successful business and marketing strategy needn't rely on unique ideas so much as exceptional execution of any idea, a marketing expert says.

Is 5-Day Delivery USPS's Way of Saying It's Giving Up on Mail?

Is 5-Day Delivery USPS's Way of Saying It's ...

The head of the PRC and a noted union leader think so. They wonder why such an exclusive business isn't 24/7 instead.

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?