Arco Awards Work to Direct Partners

Share this article:
Arco Products Co., the retail group of the oil company Atlantic Richfield Co., Los Angeles, has selected Direct Partners, Santa Monica, CA, as its direct marketing agency.


The company owns and franchises Arco gas stations, AM/PM convenience stores and SmogPros emissions check facilities. It has outlined a rebranding and direct marketing campaign for SmogPros, traffic building to the stations and stores, and loyalty programs that drive gasoline sales as the agency's chief responsibilities.


Initial plans include incorporating radio, direct mail, outdoor advertising, interactive and point-of-sale materials into a marketing campaign.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.