Egg Board hatching pride with integrated campaign

February 09, 2009

The American Egg Board has unveiled its "Incredible people" integrated campaign in support of the health benefits of the egg. The campaign, created by Grey New York, will appear on TV, magazine and online media outlets.
 

Samurai is no chicken

February 02, 2009

A new advergaming and text messaging campaign by Church's Chicken targets the urban youth market. The fast food franchise has partnered with Namco Bandai Games to release Afro Samurai, an animated video game.
 

Weddings get interactive, social

January 26, 2009

Getting married and not a thing to wear? David's Bridal has launched a "Dress Your Wedding" virtual contest, through which people can dress themselves and their wedding party, share their wedding plans and win cash prizes.
 

Angry fun on a bun

January 12, 2009

If you've got a beef with someone you know, Burger King has a way for you to vent. To help promote its new Angry Whopper, the fast food chain launched www.angry-gram.com, which lets visitors deliver custom e-mails to friends or foes. The company said it has no follow-up plans at this time for the senders' or recipients' e-mail addresses. The spicy sandwich is available through March.
 

Something special

January 05, 2009

It's time again for New Year's resolutions, and Kellogg is chiming in to remind people to make the Special K Challenge to aid their weight loss, in what the company is calling its most significant campaign around the Challenge yet.
 

Lett, Marketsmith announce agreement

October 23, 2008

Lett Direct Inc. Bethany Beach, DE, and Marketsmith Inc. of Morristown, NJ, have signed an agreement to offer joint services.
 

Vogt in at Datran

October 23, 2008

Patrick Vogt has been named chairman and CEO of Datran Media, a digital marketing technology company based in New York.
 

MealChime.com from Moosylvania

October 13, 2008

Digital marketing firm Moosylvania has introduced MealChime.com, a new restaurant search site. Domino's Pizza, McDonald's and Hardee's all have signed up as advertising partners for the new site, which will initially serve the St. Louis market.
 

Pet loving execs list available

September 22, 2008

The Services Group has introduced the Pet Lovers list to the market. These are business executives who enjoy spending time with their dogs, cats, or both while working at home.
 

Tech stock list on the market

September 19, 2008

Aggressive List Management has introduced the Technology Investment Newsletters list to the market.