DMNews speaks with John Lazarchic, VP of e-commerce at PETCO

April 14, 2008

John Lazarchic, VP of e-commerce at PETCO, wanted to encourage more product reviewers to the Web site. By tying the promotion to Valentine's Day, the multichannel business improved online engagement
 

DMNews spends a few minutes with Jason Marrone, e-commerce marketing manager, Jelly Belly

April 07, 2008

Jason Marrone discusses the evolution of Jelly Belly's e-mail marketing techniques
 

DMNews spends a few minutes with Michael Cahan, account director, sports and media, Vibes Media

March 31, 2008

Michael Cahan discusses Vibes Media's latest mobile campaign for the Pittsburgh Penguins.
 

DMNews spends a few minutes with Kim Breslin, director of marketing communications, 1-800-FREE411

March 24, 2008

Kim Breslin discusses 1-800-FREE411's recent mobile campaign and future plans for the company.
 

DMNews spends a few minutes with Mark Garms, SVP, dealer operations and strategy at Autobytel Inc.

March 17, 2008

Mark Garms discusses Autobytel's Rapid Response tool, which allows auto dealers to respond more quickly to leads.
 

DMNews spends a few minutes with Peter Baron, president, AdmissionsQuest

March 10, 2008

AdmissionsQuest president Peter Baron discusses a recent search campaign with HubSpot to enhance AdmissionsQuest.com's visibility.
 

DMNews spends a few minutes with Ernan Roman, president of Ernan Roman Direct Marketing

March 03, 2008

Ernan Roman discusses the role of customer engagement in the PHI's latest promotional campaign.
 

DMNews spends a few minutes with Lori Avery, marketing communications manager, Pentax

February 25, 2008

Pentax executive discusses the company's recent interactive campaign for its Digital SLR camera.
 

DMNews spends a few minutes with Russell Glass of ZoomInfo

February 18, 2008

Zoominfo SVP and general manager of advertising products Russell Glass discusses the company's use of the Rubicon Project.
 

NAILED IT: DMNews spends a few minutes with Patrick Howard, director of marketing for CheckFree

February 11, 2008

Patrick Howard discusses a recent e-bill adoption campaign that CheckFree worked on with utility servicing company Con Edison.
 
« Previous
Next »
 
Popular Tags
Acquisitions Agency Analytics Arts & Entertainment Campaigns Careers Moves Catalog Consumer Electronics Database Marketing & CRM Direct Mail & Postal EMail Marketing Financial Services Healthcare Interactive Marketing Internet Marketing Legal & Privacy Lists Loyalty Programs Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Search Marketing Shows & Associations Technology Travel & Recreation
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions