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Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists

Mary Elizabeth Hurn, Chantal Todé January 28, 2008

Manhattan Toy/Girl Scout partnership sets up camp with Web site; ExpoTV members send in videos for holiday contest; Auto Insurance Specialists uses DRTV to blend live-action and animation

The Citadel, Netzsch, Merlin Law Group

January 21, 2008

The Citadel, Personalized poster uncovers school spirit; Netzsch, Sweet campaign drives response; Merlin Law Group, Online ads tout legal help.

Showcasing Creative Solutions

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé January 14, 2008

Postcards help milk a new market for John Deere; Coffee theme jolts campaign for Carestream Health; and Need for space drives results for Schneider Logistics

The Original Arizona Jean Company

Chantal Todé January 09, 2008

The Original Arizona Jean Company, at one time a private label denim brand for teens at JC Penney and now an independent company, was looking to launch the brand as a standalone entity online. While the brand has been available in JC Penney stores for 23 years, it had never been marketed specifically to a teen audience before.