Creative solutions from WWE, Dana-Farber Cancer Institute and Sport Clips

March 03, 2008

WWE Raw promotion has the moves to attract Latin teenagers; PSA elevates results for Dana-Farber Cancer Institute/Jimmy Fund; and Sport Clips partners wtih VFW to style a barber shop fundraiser.
 

Creative solutions from Partnership for a Drug-Free America, WFBC radio station and Kansas State University

February 25, 2008

The Partnership for a Drug-Free America urges parents to talk to kids; Radio station promotes sweepstakes with singing avatars; Kansas State University's Ad­vanced Manufacturing Institute dreams big.
 

Creative solutions from National Geographic Channel, Careerbuilder.com and Sephora

February 18, 2008

National Geographic Channel's dinosaur game plays well with TV; Virtual jobs work for CareerBuilder.com ; Beauty turns viral for Sephora.
 

Creative campaigns from P&G, AdReady, SendTec

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé February 11, 2008

Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM to mop up.
 

THE WORK: Creative campaigns from Praxis, Regent University and Miva Direct

February 04, 2008

Record album covers a hit for clinical firm Praxis; Regent University online school earns high marks; Miva Direct shows Alot.com that toolbar is no turkey.
 

Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists

Mary Elizabeth Hurn, Chantal Todé January 28, 2008

Manhattan Toy/Girl Scout partnership sets up camp with Web site; ExpoTV members send in videos for holiday contest; Auto Insurance Specialists uses DRTV to blend live-action and animation
 

The Citadel, Netzsch, Merlin Law Group

January 21, 2008

The Citadel, Personalized poster uncovers school spirit; Netzsch, Sweet campaign drives response; Merlin Law Group, Online ads tout legal help.
 

Showcasing Creative Solutions

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé January 14, 2008

Postcards help milk a new market for John Deere; Coffee theme jolts campaign for Carestream Health; and Need for space drives results for Schneider Logistics
 

The Original Arizona Jean Company

Chantal Todé January 09, 2008

The Original Arizona Jean Company, at one time a private label denim brand for teens at JC Penney and now an independent company, was looking to launch the brand as a standalone entity online. While the brand has been available in JC Penney stores for 23 years, it had never been marketed specifically to a teen audience before.
 

Private View

Michael Hurley December 14, 2007

Michael Hurley, creative director at iCrossing
 
« Previous
Next »
 
Popular Tags
Acquisitions Ad Serving & Ad Networks Agency Analytics Arts & Entertainment Business to Business Campaigns Careers Moves Database Marketing & CRM Direct Mail & Postal Direct Response Television EMail Marketing Interactive Marketing International DM Internet Marketing Legal & Privacy Lists Media & Circulation Multichannel Retail & Ecommerce Nonprofits & Fundraising Research Search Marketing Shows & Associations Technology Teleservices
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions