Creative solutions from Lexus, USG Corp. and Teleflora

May 12, 2008

Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.
 

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.
 

Creative solutions from America's Second Harvest, SAP/Netsirk Technologies and Ford

April 28, 2008

E-mail effort addresses hunger for America's Second Harvest; SAP and Netsirk Technologies collaborate for e-newsletter; and targeted approach finds its mark for Ford.
 

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

April 21, 2008

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does the job for Kodak.
 

Showcasing creative solutions from Tommy Bahama, The Augustinians and Coke Zero

April 14, 2008

Tommy Bahama combines beaches and e-commerce; Augustinians of the Province of St. Thomas of Villanova makes connection with direct mail; and online sweepstakes drives trial for Coke Zero and Outback.
 

Creative solutions from Mercedes-Benz, Current Energy and Harlequin/NASCAR/Office Depot

April 07, 2008

Microsite fashions a unique partnership for Mercedes-Benz; hand addressing energizes results for Current Energy; and sweepstakes drives engagement for Harlequin/NASCAR/Office Depot.
 

Creative solutions from AMF Bowling Centers, PayCycle and Dunkin' Donuts

March 31, 2008

Multichannel sweepstakes scores big for AMF Bowling; Market research pays off for PayCycle; and Coffee, ads and videotape drive engagement at Dunkin' Donuts.
 

Creative Solutions from Time Warner Cable, DAL Investment and MyFax

March 24, 2008

Time Warner Cable prospects warm to dimensional mailer; self-mailer test gets high scores for DAL Investment; and messy office contest cleans up for MyFax.
 

Creative solutions from Schlotzsky's, Range Rover and Emkay

March 17, 2008

Integrated promotion a winner for Schlotzsky's; Range Rover mobile efforts target drivers; and Emkay leads roll in with wheel chart.
 

Creative solutions from E.L.F. Cosmetics, J.G. Wentworth and Beverage Solutions Inc.

March 10, 2008

E.L.F. Cosmetics' Valentine's Day e-mail reaches guys via their girlfriends; Geo-targeting works for J.G. Wentworth; and New members pour in for Beverage Solutions Inc.
 
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