Features - Page 3

Going digital in the great outdoors

May 05, 2008

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, flexible technology.

Build your list with co-registration

April 28, 2008

Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail lists. Four industry experts explore this cost-effective strategy.

The persuasive power of influencers

April 21, 2008

Identifying influencers — people who are passionate about your brand — is a key element of word-of-mouth marketing. Four experts discuss this growing and highly measurable sector.

Web analytics: Your portal to insight

April 14, 2008

Four experts weigh in on Web analytics, which helps marketers address customer concerns by measuring online data — as well as leverage the resulting information offline.

Mix it up with affiliate marketing

April 07, 2008

Today's successful affiliate programs are more sophisticated and specialized than in the past - four industry experts share their tips on how to get the most out of your efforts.

Hit the bull's-eye with b-to-b lists

March 31, 2008

Reaching the right decision makers is a challenge for business marketers who often needto drill down into narrow niches. Our experts discuss how to target with the right lists.

Learn the top rules of recruitment

March 24, 2008

When it comes to attracting DM managers and executives, demand exceeds supply. Four experts discuss how to make sure your company wins the war for the strongest talent.

Tips on targeting with transpromo

March 17, 2008

Adding promotional content to transactional documents such as statements is all the rage, say experts. We asked four industry pros for their insights and advice for marketers.

The scoop on newspaper inserts

March 10, 2008

Inserts in newspapers offer a flexible, affordable and creative advertising solution to many marketers. Four experts discuss a variety of ways that you can utilize this channel.

Get more from mobile marketing

March 03, 2008

Mobile is a fast-growing channel that more and more marketers are integrating into their communications mix. Four experts discuss how to take advantage of this emerging channel.

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