DMNews - The Authority for Direct Marketers

Get more from mobile marketing

March 03, 2008

Mobile is a fast-growing channel that more and more marketers are integrating into their communications mix. Four experts discuss how to take advantage of this emerging channel.

Talking the talk about call centers

February 25, 2008

Customer service representatives are essential to the success of any company's call center. Four experts discuss how to make sure your CSRs help, not harm, your reputation brands.

A game plan to grow your e-mail list

February 18, 2008

Marketers know that their internal e-mail databases need to be carefully cultivated to help them grow. Four experts suggest the best tactics to take your in-house list to the next level.

National vs. local search: Pros & cons

February 11, 2008

Should your company invest its marketing dollars in a national search campaign, or is it more beneficial to go local? Four experts consider the options and offer their advice.

Engage readers with special events

February 04, 2008

Whether it's a spectacular party or a unique program, events can serve as a subscriber-building boon for publications. Four experts share their secrets on making a big splash.

For insert marketers, size matters

January 28, 2008

Creative is important to any campaign — but for insert offers, weight, dimensions and paper choices are just as critical. Our expert panel weighs in on these elements

Use data to handle the disgruntled

January 21, 2008

After the holiday season, many companies are appeasing those customers unhappy with their purchase experiences. Our experts offer their best customer-soothing strategies.

Get personal with print marketing

January 14, 2008

Today's technology advancements in personalized printing services can make your direct mailings more effective. Four experts discuss how to take advantage of these options.

For b-to-b success, don't think big

January 10, 2008

Reaching small and midsize businesses requires extra marketing savvy but can mean excellent ROI. Our four experts discuss the best ways to target these customers

Inserts "play well" with other media

December 26, 2007

If you're looking for an affordable investment that easily connects to other channels, inserts are a great choice. Four experts discuss how to take advantage of this strategy.

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