Enhance e-commerce

Nathan Golia March 03, 2008

Economic concerns and rapidly advancing technology blend with consumer ideals to make online retail marketing dynamic and challenging — yet fruitful.
 

Bedside branding

Melanie Shortman Tuazon February 25, 2008

Positive and personal communications attract patients when hospitals market directly to consumers — by building a sense of trust and approachability.
 

Utilities go green

Ellen Keohane February 18, 2008

Energy companies use marketing campaigns to get customers to change their consumption habits - but must choose the right message and method.
 

Boost beauty sales

Mary Elizabeth Hurn February 11, 2008

Products that make people look and feel beautiful are always in demand. But to stand out, marketers can't just rely on a pretty campaign.
 

Ready, set, launch

Nathan Golia February 04, 2008

The debut of a new technology product requires marketers to navigate a tricky balance between building buzz and offering functional information.
 

Nabbing new recruits

Melanie Shortman Tuazon January 28, 2008

Colleges and universities face fierce competition for new student applications, but some of them have found success by utilizing new marketing methods.
 

Student loan solutions

Lauren Bell January 14, 2008

Marketers of financial aid and loan services, under increased scrutiny, still struggle to compete with top creative in the tough-to-target college market
 

Fire up a fan frenzy

Mary Elizabeth Hurn January 08, 2008

Facing an increasingly crowded market, entertainment marketers are using creative direct tactics to engage consumers and build buzz
 

Executive decisions

Ellen Keohane December 28, 2007

B-to-b marketers are combining a variety of strategies to attract customers, from compelling creative to integrated, personalized and targeted campaigns.
 

Fashion's hottest target

Dianna Dilworth December 14, 2007

Women aren't the only ones who love to shop. More than ever, men are interested in fashion - and marketers are working hard to reach them
 
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