Glenn Hansen, president/CEO of BPA Worldwide March 03, 2008
At BPA, we believe the market will continue to witness the trend of media owners migrating toward "E" — that is, moving into electronic and digital media — to monetize their brands across multiple platforms. While the print product will remain a strong part of the mix, publishers who don't expand into the digital realm and focus on the quality of the user will surely miss out on the marketing dollars that are pouring into that arena.