Letter to the editor: We don't say "hits" anymore

Sara Holoubek May 12, 2008

Despite the hassles associated with air travel, I must admit that there is one part I do relish: disconnecting from all things digital while in flight. Where I once wore my 24/7 accessibility like a Girl Scout badge, I now long for the few hours where I am both unreachable and unable to reach out.
 

Bad Ideas in Search Management

May 12, 2008

During its more than 30-year run, Saturday Night Live has made the parody commercial a staple of its repertoire. One such commercial was the Bad Idea Jeans sketch. About once every two weeks, someone shares with me a situation which makes me quote a line from this faux commercial.
 

PPC in a Web 2.0 world

Bryan Brickley, general manager, Searchfeed.com May 12, 2008

The growth of user-generated content is changing the way brands interact and engage with customers. Successful communications in today's Web 2.0 world are increasingly based on establishing and maintaining a two-way dialog. Building UGC elements into an online strategy is only one piece of the jigsaw, however. The key is to drive people to those pages to kickstart the dialog.
 

Comparison shopping engines: Marketing in the real world

Nicholas Ward, search technology strategist, Range Online Media May 05, 2008

Search marketers who try to buy each and every branded and non-branded term remotely pertinent to their Web site have a distinct advantage over everyone else. But let's take a step back from this fairy-tale world filled with unicorns, elves and race cars that run on compliments. In reality, there are pesky things like budgets and ROI goals, not to mention competitors and the resulting cost per clicks.
 

Marketing to an anti-Web 2.0 world

Sara Holoubek May 05, 2008

It is hard to visit a Web site today without being asked to register, comment, social bookmark, upload content or forward to a friend. These feature sets are all examples of what O'Reilly infamously dubbed Web 2.0, where the Web is a platform for services that encourage participation and sharing among the masses.
 

Four channels to bolster your search presence

David Berkowitz, director of emerging media and client strategy, 360i LLC May 05, 2008

Search marketing and social media can reinforce each other's value when planned in conjunction with each other. Here is how retailers can use four social media channels to improve their visibility in search engines.
 

China's new bragging rights

Sara Holoubek April 28, 2008

Since my childhood in rural Wisconsin, when I once convinced my younger brother to try to dig to China, a lot has changed. China's population is estimated at 1.3 billion, and while the economy's growth is expected to slow by 1% this year, it still sits at an enviable 10.7%. This growth helps swell the middle class, disposable income and, ultimately, Internet usage. Just last week, China's Xinhua News Agency reported that the nation has 221 million Internet users.
 

Demand for search marketing pros extends beyond search

Cam Balzer, VP of emerging media, DoubleClick Performics April 28, 2008

Paid search experts manage microtargeted, highly dynamic campaigns and understand the art and science of optimizing performance media. They know how to work the levers and dials of pay-per-click marketing, including keyword selection, ad copy, landing pages, bid and budget management, to generate strong ROI on every media dollar.
 

Going Web 2.0: actionable advice for marketers

Robert Murray, president, iProspect April 28, 2008

Call it "social networking" or "social search" or "Web 2.0." Whatever you call it, the bottom line is that it's all about the influence of online communities on your brands, products or services. Given the power of this medium, marketers need guidance on moving forward. To succeed in this space, there are certain rules you need to be aware of and follow carefully.
 

National vs. local search marketing

Stephen Hall, senior search strategist, Outrider April 28, 2008

There is a lot being written about the growing use of search marketing for businesses to meet their audience, no matter where they live, that may tempt marketers to push their budgets to run on a national, or even international, level. While this will lead to increased traffic volume, it may also lead to increased wastage.
 
 
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