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E-mail and social media

Nicholas Einstein, director of strategic and analytical services, Datran Media May 13, 2008

Sophisticated e-mail marketers are increasingly realizing that the inbox experience is morphing into the social networking space — some customer segments are relying less on e-mail and more on Facebook, Bebo, MySpace and others. Managing the shift and adapting to this new paradigm will be a priority for marketers in 2008, especially for those who target younger demographics.

Letter to the editor: We don't say "hits" anymore

Sara Holoubek May 12, 2008

Despite the hassles associated with air travel, I must admit that there is one part I do relish: disconnecting from all things digital while in flight. Where I once wore my 24/7 accessibility like a Girl Scout badge, I now long for the few hours where I am both unreachable and unable to reach out.

Bad Ideas in Search Management

May 12, 2008

During its more than 30-year run, Saturday Night Live has made the parody commercial a staple of its repertoire. One such commercial was the Bad Idea Jeans sketch. About once every two weeks, someone shares with me a situation which makes me quote a line from this faux commercial.

PPC in a Web 2.0 world

Bryan Brickley, general manager, Searchfeed.com May 12, 2008

The growth of user-generated content is changing the way brands interact and engage with customers. Successful communications in today's Web 2.0 world are increasingly based on establishing and maintaining a two-way dialog. Building UGC elements into an online strategy is only one piece of the jigsaw, however. The key is to drive people to those pages to kickstart the dialog.

Engaging online audiences supports brand awareness and circulation

Jere Doyle, president & CEO, Prospectiv May 12, 2008

Publishers today face many challenges. Circulation for most print publications is on the decline. Readers are turning to online resources when they would normally open a magazine or newspaper. What can publishers do to boost their circulation while creating new revenue streams?

With finger on DM creative pulse, DMNews to partner on Caples Awards

Eleanor Trickett May 12, 2008

You may have noticed that the Private View element in The Work has recently been expanded, to allow the creatives that generously give their time to critique the work we run in the feature a little more space to show off their insights.

Is behavioral targeting a privacy threat?

May 12, 2008

Regulators and industry groups have been looking carefully at the regulation behind the practice of tracking consumer behavior online to better ensure consumers' privacy.

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.

Ride out the recession with e-mail

John Rizzi, president and CEO, e-Dialog May 12, 2008

Are we or aren't we in a recession? Economists and politicians continue to trade opinions, but at a minimum, businesses know they are facing a serious economic slump. Cost-cutting is inevitable and, conventionally, the first cuts have been made in marketing. But with the proven profitability of e-mail marketing, many feel that in this case that convention will be broken.

Relevant offers improve retention

Dick Shaver, CEO, Center for Database-Loading Research/Consumer Guided Marketing May 12, 2008

The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of eliminating irrelevant mail. Eighty-five percent of best-in-class marketers improved customer retention substantially and 77% improved cross-sell/up-sell effectiveness.

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