Creative solutions from Lily of France, AltaOne Federal Credit Union and TimberTech

May 19, 2008

Lily of France campaign helps double online sales; integrated campaign makes community curious about AltaOne Federal Credit Union; and targeted effort fences in leads for TimberTech.
 

Driving awareness

David Ward May 19, 2008

To get more customers into car showrooms, auto marketers have increased their focus on DM channels. David Ward explores this revved-up trend.
 

Marketing luxury during tough times

Kevin McKeefery May 13, 2008

Sector experts say companies can still sell the good life, even though the economy is slowing down.
 

Creative solutions from Lexus, USG Corp. and Teleflora

May 12, 2008

Lexus' multitouch effort targets sports car enthusiasts; targeted e-mail list drives clickthroughs for USG Corp.; and moms get a virtual nod from Teleflora.
 

Creative solutions from Konica Minolta, Austad's Golf and 3M

May 05, 2008

Sports sponsorship scores for Konica Minolta; Austad's Golf gets personal about golf shoes; and direct mail campaign goes the distance for 3M.
 

A healthy challenge

Mary Elizabeth Hurn May 05, 2008

With healthcare costs on the rise, health insurance marketers need creative ways to woo consumers. Mary Elizabeth Hurn shares some expert solutions.
 

Creative solutions from America's Second Harvest, SAP/Netsirk Technologies and Ford

April 28, 2008

E-mail effort addresses hunger for America's Second Harvest; SAP and Netsirk Technologies collaborate for e-newsletter; and targeted approach finds its mark for Ford.
 

Creative solutions from American Airlines, BlueCross BlueShield of SC, and Kodak

April 21, 2008

Direct mail mirrors interactivity of widget for American Airlines; parents enroll grads online for BlueCross BlueShield of South Carolina health insurance; and viral contest does the job for Kodak.
 

Showcasing creative solutions from Tommy Bahama, The Augustinians and Coke Zero

April 14, 2008

Tommy Bahama combines beaches and e-commerce; Augustinians of the Province of St. Thomas of Villanova makes connection with direct mail; and online sweepstakes drives trial for Coke Zero and Outback.
 

Creative solutions from Mercedes-Benz, Current Energy and Harlequin/NASCAR/Office Depot

April 07, 2008

Microsite fashions a unique partnership for Mercedes-Benz; hand addressing energizes results for Current Energy; and sweepstakes drives engagement for Harlequin/NASCAR/Office Depot.
 
« Previous
Next »
 
Popular Tags
Acquisitions Agency Analytics Arts & Entertainment Campaigns Careers Moves Catalog Consumer Electronics Database Marketing & CRM Direct Mail & Postal EMail Marketing Financial Services Healthcare Interactive Marketing Internet Marketing Legal & Privacy Lists Loyalty Programs Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Search Marketing Shows & Associations Technology Travel & Recreation
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions