DMNews - The Authority for Direct Marketers

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Why just good, is not good enough

Gideon Mantel, co-founder/CEO, Commtouch July 01, 2008

In my nearly 20 years in the messaging business, spam has evolved from a trickle of "unsolicited bulk e-mail" to a barrage of sophisticated and malicious threats. Anti-spam efficiency is becoming a major influencing factor for both security vendors and IT decision makers. Why? Because spam is highly visible to end-users, while most other security threats are almost impossible for end-users to detect.

Integrating e-mail with traditional marketing methods

Doug Marshall, senior manager of service solutions and operations, Responsys July 01, 2008

It is an unfortunate reality that, in many organizations, marketing is broken down in silos, and even though a company's message may be consistent from one channel to another, the channels do little to help one another.

Savvy retailers turn to e-mail to improve P&L in a down market

Russell McDonald, CEO, iPost. June 24, 2008

In this tightening economy, savvy marketers are learning they must evolve their tactics to ward off extinction or at least a downturn. For years, many have relied on tried and true direct mail. Certainly the benefits of a visually stunning, branded catalog can't be ignored. But in a down economy, the rising cost production has many turning a skeptical eye on the old standby and looking at ways to cut costs, optimize P&L and bolster the bottom line.

Beat outbound telemarketers to the punch

Clay Gillespie, EVP of client services and Timothy Daly, SVP of interactive services, at UnReal Marketing June 24, 2008

In recent years, online marketing budgets have shifted toward the fast-growing medium of lead generation referrals. According to the Internet Advertising Bureau, lead generation represents 8 percent of all online media spend. Online advertisers spent $1.3 billion in 2006 obtaining leads — a growth rate of 74 percent from 2005.

E-mail marketing fuels social media

Janine Popick, CEO, Vertical Response June 17, 2008

We do a lot of social networking here at VerticalResponse to reach our desired audience, which is mostly small businesses. The list of resources to choose from is seemingly never-ending: Facebook, Myspace, Squidoo, blogs, communities or forums — never has there been so many alternatives to bring you closer to your customers. Exciting, isn't it?

E-mail: The Best Platform for Serving Banner Ads Online?

Scott Knoll, SVP of display media at Datran Media June 17, 2008

What if I told you that e-mail marketing is the best business platform for serving the most targeted display ads online? Nearly 8 out of 10 marketers who responded to Collective Media's 2008 Ad Network Study said that they planned to use demographic targeting in 2008, while nearly three-quarters of respondents planned to use behavioral targeting this year, up from the roughly 64% who did so in 2007.

The e-mail imperative in a down market: Don't sell, engage

Huw Griffiths, marketing director, Campaigner June 10, 2008

In a down market, sales people face longer close times and increased competition. Marketers' first instinct under these challenging conditions may be to increase the frequency of their e-mail marketing campaigns and focus more on hard sell tactics such as coupons, discounts and special offers.

Design for your eight e-mail audiences

Stefan Pollard, director of consulting services, EmailLabs June 10, 2008

As a marketer, you might send one identical message per campaign to a highly targeted list of active recipients, but it will still be seen by eight different e-mail audiences, each of whom reads and responds to your message in a different way. So it's vital to find a design that appeals to as many of those audiences as possible.

Timed e-mail offer unites the perfect pair to capture travel spending

Andreas Roell, CEO, Geary Interactive June 09, 2008

"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ticket with Virgin America, my colleague, who was already a subscriber to Banana Republic's newsletter, received this e-mail. It offered a short-lived, promotional discount in honor of her impending trip.

Banes of deliverability: data source's role in e-mail bounces

Josh Aberant June 03, 2008

In my earlier article in the banes of deliverability series, we focused on ways to improve e-mail deliverability by avoiding customer complaints. But complaints aren't the only obstacle on the path to making sure that your message gets in front of its intended audience — the infamous e-mail bounce is another.

« Previous

Most Emailed

Most Recent

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions