DMNews talks with Kevin DeMeritt, president of Lear Capital

June 16, 2008

To help add more prospects and customers to its database, Kevin DeMeritt, president of Los Angeles-based Lear Capital, a precious metals company, worked on a refer-a-friend sweepstakes with ReferNow.
 

What's up with widgets

Nathan Golia June 09, 2008

Widgets — small, downloadable applications that can interact with the Web to be updated dynamically, for sports scores, weather reports or news — have been around for over three years now. As this timeline illustrates, they surfaced when Apple released its "Tiger" edition of OS X, the Macintosh operating system, which included a suite of widgets called Dashboard.
 

Promotion devotion

Pamela Oldham June 02, 2008

Web-based efforts have taken the power of promotions to the next level, Pamela Oldham reports.
 

The why, where and how of widgets

May 26, 2008

It seems like widgets are everywhere — on Web sites, on blogs, on Facebook — but how can you turn these portable applications into powerful marketing tools? Four experts weigh in.
 

Build loyalty through liquor marketing

Alyson Grala April 28, 2008

Age restrictions and crowded categories make marketing wine and spirits a tough task. Alyson Grala explores how marketers can handle these challenges.
 

Web analytics: Your portal to insight

April 14, 2008

Four experts weigh in on Web analytics, which helps marketers address customer concerns by measuring online data — as well as leverage the resulting information offline.
 

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

Cara Wood April 14, 2008

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.
 

DMNews speaks with John Lazarchic, VP of e-commerce at PETCO

April 14, 2008

John Lazarchic, VP of e-commerce at PETCO, wanted to encourage more product reviewers to the Web site. By tying the promotion to Valentine's Day, the multichannel business improved online engagement
 

Mix it up with affiliate marketing

April 07, 2008

Today's successful affiliate programs are more sophisticated and specialized than in the past - four industry experts share their tips on how to get the most out of your efforts.
 

Political influence

David Ward March 31, 2008

Offline marketing channels have long been key elements of campaign messaging and fundraising - but online efforts are finally taking center stage.
 
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