Planning for agency success

August 11, 2008

Strategic planners are the data-diggers of the agency world — Sharon Goldman chats with three leaders in this exciting sector.
 

DMNews talks with Sarah Superfon, director of interactive marketing and direct response at Philosophy

August 11, 2008

Sarah Superfon, director of interactive marketing and direct response at Philosophy, discusses how the beauty brand used user-generated storytelling to bring mothers and daughters together.
 

The converging agency

Ellen Keohane August 07, 2008

Publicis' Farrell discusses his view of direct agencies.
 

Few, proud and social

Dianna Dilworth August 04, 2008

The Marines' Internet marketing is increasingly focused on social media.
 

Power market

Lauren Bell July 28, 2008

A booming population and growing spending strength means US Hispanics are a prime target for smart marketers.
 

Web Exclusive: "Conference Call" with Digitas, InterContinental Hotels Group and Communispace

Kevin McKeefery July 09, 2008

Digital agency Digitas recently enlisted Communispace, a company which creates private online communities to connect businesses and customers, to help optimize InterContinental Hotels Group's loyalty program through the power of consumer feedback. The responses have led to specific changes at IHG, including in their customer materials.
 

How you can highlight the 'R' in CRM

June 30, 2008

Customer relationship management may be a highly technical sector, but it has a touchy-feely core. Four experts share how CRM can help you connect organically with customers.
 

DMNews talks with Adam Lefton, director of Web strategy for Cancer Treatment Centers of America

June 23, 2008

Adam Lefton, director of Web strategy for Cancer Treatment Centers of America, discusses how search helped people looking for cancer treatment information.
 

DMNews talks with Dan Jones, VP of channel development at SmartReply

June 09, 2008

This March, Dan Jones, VP of channel development at SmartReply, worked on a month-long voice and direct mail campaign to help drive repeat visits to meal preparation franchise Dream Dinners.
 

Conference Call: Bausch & Lomb and Digital Pulp

Kevin McKeefery June 02, 2008

Kicking off "Conference Call," DMNews' new online exclusive feature series, Kevin McKeefery chats with Gene Lewis, partner and director of Web site development at agency Digital Pulp; and Kimberly Jones, senior manager, interactive marketing at leading eye care supplier Bausch & Lomb. The two companies have worked together since 2005 on online marketing and Web sites for the brand - both primary sites and microsites for initiatives and partnerships. Jones and Lewis discuss Bausch & Lomb's current efforts as well as the evolution of their working relationship.
 
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