EBay plans to appeal $61 million French counterfeit ruling

Bryan Yurcan July 03, 2008

Online auctioneer eBay this week vowed to appeal a ruling by a French court that ordered it to pay approximately $61 million (40 million Euros) after the Paris-based Tribunal de Commerce ruled on June 30 eBay failed to adequately prevent counterfeit products from being sold on the site.
 

Pert Plus turns to Engauge for new strategy

Lauren Bell July 03, 2008

Innovative Brands has tapped Engauge to develop a new campaign for its Pert Plus 2-in-1 shampoo and conditioner. The campaign will play off of a new brand message — the Pert Plus Keep it Simple Philosophy — that was developed in response to ethnographic research results.
 

Borders adds talk to its site

Bryan Yurcan July 01, 2008

Borders.com announced this week it had selected Bazaarvoice, a provider of social commerce applications, to provide user ratings and reviews and other programs to its new e-commerce Web site. Borders said it selected Bazaarvoice for the "interactive" experience it brings to e-commerce sites.
 

Emotional connection

Melanie Shortman Tuazon June 30, 2008

Marketing electronics online has become less about technical specs and more about tapping into lifestyles and brand experience, Melanie Shortman Tuazon reports.
 

Creative campaigns from McDonald's, Nikon, and Brandenton Area CVB

June 30, 2008

McDonald's franchises find flexibility with ad network; Nikon social networkers get snap happy; and Brandenton Area CVB viral e-mail drives to Florida.
 

Overstock offers new payment option

Bryan Yurcan June 26, 2008

Online retailer Overstock.com has announced a new payment option that allows customers to "shop now and pay later." The online retailer is adding the promotional financing service, PayPal Pay Later, to its purchasing options.
 

Amazon launches office supplies store

Bryan Yurcan June 24, 2008

Amazon.com has launched a new office supplies store on its Web site. The store will initially feature around 500,000 products for sale, according to a company release.
 

Growing e-mail lists, optimizing blog entries for search and click-to-call

June 23, 2008

Growing e-mail lists from postal lists, reviving an old blog for SEO, and incorporating a click-to-call button on a Web site.
 

Creative campaigns from USA Today, CarGurus and Foundation for Jewish Camp

June 23, 2008

USA Today uses online chatter for banner ads; CarGurus take community to Facebook; and Foundation for Jewish Camp uses e-mail to help families find camp grants.
 

Marketers' boom town

Nathan Golia June 23, 2008

The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn't consider them a senior group, Nathan Golia reports.
 
« Previous
Next »
 
Popular Tags
Acquisitions Affiliate Marketing Agency Analytics Arts & Entertainment Business to Business Campaigns Careers Moves Catalog Database Marketing & CRM Direct Mail & Postal EMail Marketing Emerging Media Financial Services Healthcare Interactive Marketing Internet Marketing Lists Loyalty Programs Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Search Marketing Social Networks Technology
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions