As marketers face ad budgets that are increasingly under pressure, it's important to have as much information as possible about potential customers, even when marketing online. By knowing which online leads are more likely to convert, you can make more intelligent routing and follow-up decisions for every lead as it comes in.

New List - Organic Lifestyle and Natural Product Buyers - eTargetMedia.com Inc. - Description: This file contains healthconscious individuals who seek out organic and natural foods and household products.

Nearly half of companies with global supply chains say they fear major disruptions in their ability to source, produce and ship goods around the world, according to a survey sponsored by UPS.

Marketing service provider Epsilon has signed a multiyear agreement with Marriott International Inc. to provide a full suite of e-mail marketing services for Marriott's hotel/property brands.

Country Weekly magazine has published a special December issue in tribute to American service personnel. The collector's edition, titled "Salute to America and Our Troops," is available on newsstands only, and the 2009 Ford F-150 is the exclusive sponsor.

Direct Media has introduced the Dream Products Incorporated list to the market. This list is comprised of highly responsive direct mail buyers who have purchased a wide variety of products, including apparel, jewelry, footwear, household products and general merchandise.

Reader's Digest Association (RDA) has tapped Revel Consulting to help add SaaS to some of its current CRM platforms. The goal for RDA is to streamline sales and marketing data for its food and entertainment group, which includes allrecipes.com, Every Day with Rachel Ray and Taste of Home.

New Selects - 800# Travel Responders - List Connection Inc. - Description: This file contains consum­ers of a travel package who responded to a mail piece by calling an 800 number to enter into a sweepstakes.

New List - Mastodonte: Pet - Cornerstone List Management - Description: This file contains people who have responded to pet offers.

New List - Just in Time Credit Card Prospects - ListBargains - Description: This file contains individu­als whose credit line is nearly expired.