Good engages readers with hometown tourism contest

Lauren Bell July 03, 2008

Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the magazine's presence in smaller communities across the nation.
 

Quick & Simple shutters its print

Mary Elizabeth Hurn July 02, 2008

Hearst Magazines has decided to discontinue publishing the print version of its women's weekly Quick & Simple effective with its July 29 issue. A statement released by Hearst Magazines said, "due to market conditions and significantly escalating paper costs, it has become increasingly challenging to produce a low-cost, low-priced weekly."
 

National Geographic continues relationship with Epsilon

Lauren Bell July 02, 2008

National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years. Per the agreement, Epsilon will host and manage e-mail communications and provide database services for National Geographic Society through 2011.
 

UP Media, ON24 partner for virtual trade show

Lauren Bell July 01, 2008

Trade magazine publisher UP Media Group has planned a November trade show, using ON24's recently launched Virtual Show technology. Virtual Show offers a customizable online venue for trade shows and conferences that tracks individual attendees — providing sponsor companies with data on document downloads, presentations viewed, participation in discussions and responses to polls.
 

In Circulation: Men's Health turns to mobile

Lauren Bell June 30, 2008

Men's Health is making a play for more engaged audiences and better advertiser ROI with its July/August issue: the Rodale title has partnered with mobile marketer SnapTell to add mobile components to print ads
 

Maghound offers magazines a la carte

Lauren Bell June 30, 2008

Time Inc. will launch Maghound.com — a membership-based magazine purchasing site — in September. Maghound users pay a monthly members' fee, depending on the number of titles they would like to receive. The program currently has 280 titles from a variety of publishers, and members can order different titles every month.
 

Celebrate Express sold for $31M to Liberty Media

Chantal Todé June 27, 2008

Liberty Media Corp. has entered into a definitive agreement to acquire party supplies and costumes multichannel merchant Celebrate Express for $31 million in cash
 

Bonnier focuses on smaller audience for ski titles

Lauren Bell June 27, 2008

Skiing and Ski magazines, both from Bonnier Corp., are reducing their rate bases, starting with their September issues.
 

Hallmark boosts rate base, warms hearts

Lauren Bell June 25, 2008

Hallmark Magazine is adding 100,000 subscriptions to its rate base — for a total of 800,000 — for its February/March 2009 issue. The increase, which doubles the magazine's rate base at its launch in 2006, has been attributed to multiple cross-sell opportunities within the Hallmark company.
 

Relish increases touchpoints

Lauren Bell June 25, 2008

Relish, a food magazine distributed as a newspaper insert, has signed a book deal and is increasing its rate base in 2009. Thanks to a rise in the number of its newspaper partners, Relish is moving its rate base from 12 million to 15 million, beginning in January.
 
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