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Stag's Leap Wine Cellars toast to e-mail

Dianna Dilworth August 27, 2008

Stag's Leap Winery has found e-mail to be a great way to get out in front of customers. The winery uses e-mail to communicate with loyalty wine club members and people who have signed up to receive information.

MessageLabs acquires Fortium ICA Limited

Dianna Dilworth August 26, 2008

Web security firm MessageLabs has acquired Fortium ICA Limited, an image composition analysis technology firm, in an undisclosed deal. Fortium offers a scanning technology that can scan e-mails as well as Web sites and instant messages for inappropriate images.

Inbox Insider: Holidays are just around the corner for e-mailers

Dianna Dilworth August 26, 2008

Summer is coming to a close and while we are enjoying our last days at the beach, retailers are already thinking about the holidays. While it will be several weeks before we see a holiday e-mail in the inbox, retailers are imagining what they might look like.

Getting personal with e-mail

Luc Vezina, head of marketing, Campaigner August 26, 2008

E-mail marketing is one of the most effective marketing strategies businesses use to communicate with customers. As more businesses are using e-mail to market to their customers, marketers face the daunting challenge of ensuring that their e-mail campaigns stand out from the crowd.

Rialto Restaurant uses e-mail to build community

Dianna Dilworth August 20, 2008

Rialto, a regional Italian restaurant based in Cambridge, MA, reopened its doors a year and a half ago after extensive renovations. Since then, the restaurant has been working with e-mail marketing services firm Constant Contact to raise awareness.

WebJet selects StrongMail

Dianna Dilworth August 19, 2008

WebJet, an Australian online travel agency, has chosen e-mail marketing services firm StrongMail Systems Inc. to run its e-mail marketing program. Like Travelocity and Expedia, Webjet provides travel products including airline tickets, car rentals and room stays at more than 50,000 hotels worldwide.

Inbox Insider: Google's good name attracts spammers

Dianna Dilworth August 19, 2008

Spammers are known to take advantage of a legitimate company's good reputation. EBay, PayPal and MySpace have all had their social tools misused by scammers — in eBay's case, spam e-mails contain deals that seem too good to be true; while on MySpace, scammers have made false accounts to send spam messages to other members.

CAN-SPAM: Compliance is a baseline, not a strategy

Chip House, VP of marketing services, ExactTarget August 19, 2008

The CAN-SPAM Act has now been law in the US for more than four and a half years, yet many marketers misunderstand the law, how it applies to their business, or fail to know where the law falls short of best practices.

EEC creates Speakers Bureau for e-mail outreach

Dianna Dilworth August 13, 2008

The Email Experience Council (EEC), the e-mail marketing arm of the Direct Marketing Association, has created a new outreach program called the EEC Speakers Bureau. The Speakers Bureau, which is run by EEC members, will make itself available to speak at events that have little or no programming about e-mail marketing, in a move to educate the industry more about the channel.

Spammers target Olympics-linked organizations

Dianna Dilworth August 12, 2008

In addition to the world's best athletes and sports fans, the 2008 Olympic Games are bringing out the spammers. A new spam attack is aimed at sporting organizations that work with Olympic athletes, according to MessageLabs.

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