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Five more agency leaders share their thoughts on direct marketing's evolution

Five agency leaders who embrace DM's evolution — and are ready to play at the next level.

For American Express Open, engaging and interacting with customers is the key to gaining loyalty, Lauren Bell reports.

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.

Office supply superstores are fast becoming big players in the printing business. Chantal Todé reports on this trend.

After years of predicting mobile marketing's growing influence, experts say the channel's time is now. Dianna Dilworth reports.

Expanded and extended content from our April 14 mobile marketing special, featuring four leading experts spanning the breadth of the channel.

For many companies, e-mail helps optimize ROI when it coordinates with other parts of a campaign.

Multichannel jewelry merchants are embracing the Web as never before - and even in a slow economy, online sales are predicted to grow

Insurance heavyweight AXA Equitable already had a can't-miss mascot, but an integrated b-to-b campaign made targets take even more notice.

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