IAB releases video guidelines

April 14, 2008

The Interactive Advertising Bureau released digital video ad format guidelines for in-stream, overlay and video companion ads to simplify specs and make creative submissions more efficient. The guidelines deal with linear formats such as pre-, mid-, or post-roll ads, as well as non-linear units such as overlays or product placements. The trade group is seeking com­ment on the guidelines throughout this month.
 

Online fraud up to $240M

April 14, 2008

Americans reported $240 million in online fraud losses in 2007 to the Federal Bureau of Investigation, an increase of $40 million from 2006, according to the FBI's National White Collar Crime Center. Credit-card fraud accounted for 6.3%, check fraud accounted for 6%, computer fraud accounted for 5.3%, and identity theft accounted for 2.9% of all complaints filed.
 

Former AB&C Group employees file compensation complaints

March 31, 2008

Former employees of AB&C Group, the fulfillment arm of recently shuttered BlueSky Brands Inc., have filed legal complaints against the companies for failure to compensate workers. Attorney Paul Taylor has filed a civil action suit in Jefferson County, WV against AB&C, BlueSky and the private equity firm Reli­ant Equity Investors, which owns BlueSky. Robert Pulciani, CEO of BlueSky; Thomas Darden Jr., managing director of Reliant Equity; and Philip Wax, CFO of AB&C, were also named in the suit. Neither any named parties nor any other representatives from BlueSky could be reached.
 

Online media giants unite

March 31, 2008

Google, MySpace and Yahoo have partnered to create a nonprofit OpenSocial Foundation with the goal of supporting neutrality in the development of social network widgets. Google launched its OpenSocial network last November at a time when Web applica­tions on social networks such as Facebook were gaining popular­ity. In other news, Facebook suffered a security breach last week. Users' restricted photos were available for public viewing for about an hour.
 

Gavel falls at Ebay HQ

March 31, 2008

EBay Inc. said last week it would cut 125 jobs in Europe and North America, including 70 positions at its headquarters in San Jose, CA. The online auction site said the cuts are aimed at streamlin­ing operations. It currently employs about 15,500 people.
 

FTC spam claim canned

March 31, 2008

A two-year-old case between the Federal Trade Commission and Impulse Media Group Inc. was settled in the US District Court in Seattle last week, find­ing Impulse Media not responsible for sexually explicit e-mail spamming by its affiliates.
 

Yahoo stands proud

March 24, 2008

In an investor presentation detailing its three-year financial plan and strategic initiatives, Yahoo's board of directors unanimously determined that Microsoft's January 31 unsolicited acquisition proposal substantially undervalues Yahoo.
 

Alliance pushes alliance

March 24, 2008

Alliance Data Systems Corp. has released a statement alleging a breach of the May 17, 2007 merger agreement between Alliance Data and The Blackstone Group. The notice demands that Blackstone affiliates, Aladdin Solutions and Aladdin Merger Sub, cure the breaches and consummate the transaction.
 

USPS gets greener

March 24, 2008

The USPS has launched a pilot Mail Back program that allows customers to recycle small electronics and inkjet cartridges by mailing them free in envelopes available in 1,500 post offices. Postage is paid by Clover Technologies Group, a remanufacturer of inkjet cartridges, laser cartridges and small electronics. Nineteen other companies bid for the contract.
 

'24' brand protection

March 24, 2008

Getting men to interact with its brand is no sweat for Unilever's Degree Men, with the launch last week of the "The Rookie: Day 3 Extraction" campaign. Through a partnership with the Fox network's 24, the brand is distributing digital shorts for the next five weeks through video on demand, broadband andmobile devices that chronicle the adventures of counterterrorism agent Jason Blaine.
 
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