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Online media giants unite

March 31, 2008

Google, MySpace and Yahoo have partnered to create a nonprofit OpenSocial Foundation with the goal of supporting neutrality in the development of social network widgets. Google launched its OpenSocial network last November at a time when Web applications on social networks such as Facebook were gaining popularity. In other news, Facebook suffered a security breach last week. Users' restricted photos were available for public viewing for about an hour.

Gavel falls at Ebay HQ

March 31, 2008

EBay Inc. said last week it would cut 125 jobs in Europe and North America, including 70 positions at its headquarters in San Jose, CA. The online auction site said the cuts are aimed at streamlining operations. It currently employs about 15,500 people.

FTC spam claim canned

March 31, 2008

A two-year-old case between the Federal Trade Commission and Impulse Media Group Inc. was settled in the US District Court in Seattle last week, finding Impulse Media not responsible for sexually explicit e-mail spamming by its affiliates.

Yahoo stands proud

March 24, 2008

In an investor presentation detailing its three-year financial plan and strategic initiatives, Yahoo's board of directors unanimously determined that Microsoft's January 31 unsolicited acquisition proposal substantially undervalues Yahoo.

Alliance pushes alliance

March 24, 2008

Alliance Data Systems Corp. has released a statement alleging a breach of the May 17, 2007 merger agreement between Alliance Data and The Blackstone Group. The notice demands that Blackstone affiliates, Aladdin Solutions and Aladdin Merger Sub, cure the breaches and consummate the transaction.

USPS gets greener

March 24, 2008

The USPS has launched a pilot Mail Back program that allows customers to recycle small electronics and inkjet cartridges by mailing them free in envelopes available in 1,500 post offices. Postage is paid by Clover Technologies Group, a remanufacturer of inkjet cartridges, laser cartridges and small electronics. Nineteen other companies bid for the contract.

'24' brand protection

March 24, 2008

Getting men to interact with its brand is no sweat for Unilever's Degree Men, with the launch last week of the "The Rookie: Day 3 Extraction" campaign. Through a partnership with the Fox network's 24, the brand is distributing digital shorts for the next five weeks through video on demand, broadband andmobile devices that chronicle the adventures of counterterrorism agent Jason Blaine.

Hallmark Flowers folds

March 21, 2008

Hallmark Flowers, a subsidiary of Kansas City, MO-based Hallmark Cards, plans to shut down its 7-year-old direct-to-consumer flowers and gifts business by the end of April. Nearly 100 employees will be affected by the decision, which came after an internal analysis of Hallmark's business determined that operational investments required may not be recouped. Hallmark.com will continue to sell premium e-cards, paper cards, print-on-demand cards, digital greetings, and stationery products; the site also offers free e-cards, company details, and information about Hallmark Gold Crown stores.

Letters key HBO promo

March 17, 2008

In an effort to celebrate mail, the US Postal Service has joined with HBO to spotlight founding father and prolific letter-writer John Adams. The "Power of the Letter" campaign, running until the end of this month, promotes HBO's epic miniseries John Adams, which premieres on March 16. It also drives viewers to visit www.poweroftheletter.com to create and customize greeting cards with quotes from John Adams and his wife Abigail that were created by the USPS' online retail partner Cardstore. Visitors can also enter a sweepstakes to win a VIP trip for four to Colonial Williamsburg.

Yahoo board rules

March 17, 2008

Yahoo Inc. amended its company's bylaws last week, extending the deadline for nominations to Yahoo's board of directors from March 14 to 10 days following the public announcement of the date for Yahoo's 2008 annual meeting of stockholders. As of press time, this date had yet to be announced. A company statement said, "the amendment will give stockholders who want to nominate one or more directors, including Microsoft Corporation, more time to do so."

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