Reply.com soups up its auto loan leads

Bryan Yurcan July 02, 2008

Online lead marketplace Reply.com launched a new auto loan category this week, something the company believes is a natural extension of the lead categories it currently offers: real estate and mortgages.
 

Continuity program member list available

July 02, 2008

Wild West Inc. has announced the Loyal Continuity Buyers list to the market. These consumers have purchases recently from one or more continuity programs, including audio, video and music offerings.
 

Transcontinental names GM of database services

Bryan Yurcan July 02, 2008

Transcontinental Inc. has appointed Dan Mariani general manager for its database marketing business. In his new role, he will oversee all operations and business development, as well as provide strategic direction for Transcontinental Database Marketing.
 

National Geographic continues relationship with Epsilon

Lauren Bell July 02, 2008

National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years. Per the agreement, Epsilon will host and manage e-mail communications and provide database services for National Geographic Society through 2011.
 

USPS reorganizes to support IMB implementation

Ellen Keohane July 01, 2008

The US Postal Service announced some major organizational changes on July 1 designed to make the agency more competitive and responsive to its customers' needs. "The goal is to make us more nimble, make us more focused and to manage our products more aggressively," said Postmaster General Potter during a conference call with reporters this morning.
 

Borders adds talk to its site

Bryan Yurcan July 01, 2008

Borders.com announced this week it had selected Bazaarvoice, a provider of social commerce applications, to provide user ratings and reviews and other programs to its new e-commerce Web site. Borders said it selected Bazaarvoice for the "interactive" experience it brings to e-commerce sites.
 

UP Media, ON24 partner for virtual trade show

Lauren Bell July 01, 2008

Trade magazine publisher UP Media Group has planned a November trade show, using ON24's recently launched Virtual Show technology. Virtual Show offers a customizable online venue for trade shows and conferences that tracks individual attendees — providing sponsor companies with data on document downloads, presentations viewed, participation in discussions and responses to polls.
 

L.L. Bean offers new loyalty card

Lauren Bell July 01, 2008

L.L. Bean has teamed with Barclays to offer a new, loyalty-based, store-branded Visa card. Card users can earn coupon dollars that can be used on L.L. Bean merchandise, with more dollars being offered when the card is used to purchase L.L. Bean products.
 

Royal Canin debuts new loyalty program with e-mail

Dianna Dilworth July 01, 2008

Pet food manufacturer Royal Canin is ramping up to launch a new loyalty program in mid July that it will be promoting via e-mail and direct mail. The new Milestones program is a customer engagement and loyalty program that lets consumers interact with the brand around their pet's life.
 

CP+B buys Texturemedia to boost digital services

Dan Collins July 01, 2008

Powerhouse advertising agency Crispin Porter + Bogusky (CP+B), which counts Burger King, Coke Zero, Volkswagen and Geek Squad among its clientele, continues to expand with its acquisition of Texturemedia; a Boulder, CO-based digital marketing agency. Terms of the deal, announced June 15, have not been disclosed and representatives from CP+B declined to comment on the price of the buy.
 
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