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Paper mills close as overall printing volumes decline

Chantal Todé February 02, 2008

News of paper mill closings continues to come in and the reason is clear, according to industry experts: The overall volume of printing is down. Bill Lamparter, president of printing industry consultancy PrintCom Consulting Group, pointed out that while the overall volume of direct mail is still rising, its growth is far from being at historical rates.

Quebecor receives creditor protection

Chantal Todé January 28, 2008

A Quebec Superior Court justice last Monday approved a motion to place commercial printer Quebecor World under Companies' Creditors Arrangement Act (CCAA) protection for 30 days, until February 20, according to published reports. The justice also authorized $1 billion in financing from Credit Suisse and Morgan Stanley.

HP buys Exstream Software, focuses on VDP potential

Chantal Todé January 28, 2008

Variable-data printing and one-to-one marketing haven't been exploited to their full potential, according to Hewlett-Packard, which has signed a definitive agreement to acquire Exstream Software. The deal is expected to close in March.

HP buys Exstream Software

Chantal Todé January 23, 2008

Hewlett-Packard signed a definitive agreement to acquire Exstream Software earlier this week in a bid to improve its capability for one-to-one marketing.

Direct mailer saves $500,000 by recycling

Mary Elizabeth Hurn December 21, 2007

In an effort to decrease the cost of its waste removal and reduce the amount of waste being sent to landfills, direct mail and marketing firm PEP-Direct Inc. has partnered with biomass fuel manufacturer International Paper Products Corp.

Verso Paper announces IPO

Chantal Todé December 20, 2007

Verso Paper Corp. has announced plans for initial public offering of its common stock and has filed a registration statement with the US Securities and Exchange Commission to this effect.

Add print to the integrated picture

December 14, 2007

Marketers are heralding the importance of multitouch campaigns. Our four experts discuss how to incorporate print into the mix, in order to reach consumers on several fronts

Real Living turns to mail for growth

Chantal Todé November 01, 2007

Homeowners in Ohio are receiving regular personalized direct mail from their local Real Living real estate agent that may include a schedule of upcoming games for the Ohio State Buckeyes, lawn-care tips or seasonal recipes.

Opt-out services challenge catalogers

Chantal Todé November 01, 2007

Catalog Choice, a new service created by the National Resources Defense Council, the National Wildlife Federation and the Ecology Center that lets consumers specify which catalogs they wish not to receive, made it onto the pages of several major newspapers upon its launch earlier this month. About 20,000 people have reportedly signed up for the service, opting out of receiving more than 50,000 catalogs.

Kodak withdraws from Olympic Games

Chantal Todé October 15, 2007

Kodak has decided to end its corporate sponsorship of the Olympic Games. The Rochester, NY-based company will conclude its sponsorship as the official imaging sponsor of the Olympics following the 2008 Games in Beijing, where it will fully participate as a top sponsor.

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