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Focus DRTV on building brands

Doug Garnett, president, Atomic Direct June 02, 2008

I was saddened to read about the Sharper Image bankruptcy and that it has been forced to offer its assets for sale. But sadness aside, those of us in the direct business must take notice. Although Sharper Image's campaign is widely considered a great success, I believe poor brand execution in DRTV ultimately led to business failure.

Booksellers invest in digital

Dianna Dilworth, Chantal Todé May 30, 2008

Borders and Barnes & Noble both launched new digital strategies last week as each tries to take on leading roles in the online bookselling sector. These developments come at a time when questions abound about what the future of bookselling will look like.

Provide Commerce to acquire RedEnvelope

Chantal Todé May 29, 2008

Provide Commerce Inc., parent company of ProFlowers, has acquired the assets of online gift retailer RedEnvelope at a bankruptcy auction. Provide Commerce, which will assume ownership of RedEnvelope on June 23, operates an e-commerce marketplace for products direct from the supplier to the customer.

Borders launches new e-commerce site

Chantal Todé May 27, 2008

More than a year in the planning, book retailer Borders has launched its first independent e-commerce Web site in seven years, ending a long-term relationship with Amazon.com.

Retailers aim low with price messaging

Dianna Dilworth May 26, 2008

As the economy gets tighter, discount retailers are finding that customers are more price-focused, and are targeting their marketing messages to address this issue through circulars, coupons and the Web.

ACCM reflects catalogs' woes

Chantal Todé May 26, 2008

Annual Conference for Catalog and Multichannel Merchants in Orlando offered more evidence that the multichannel retail industry is in the midst of a shake up. There were signs of life at the show, however, with several merchants reporting strong results.

Overstock cuts its NY affiliates due to tax law

Dianna Dilworth May 26, 2008

In response to New York's recently enacted "Amazon tax" law for e-commerce firms operating within the state, discount retailer Overstock.com has notified more than 3,400 New York-based affiliate advertisers that their relationship will end as of June 1, when the law goes into effect.

L.L. Bean severs ties with credit card issuer

Chantal Todé May 23, 2008

An L.L. Bean spokesperson has confirmed reports that the multichannel merchant will end its relationship with Bank of America, the company that issued the L.L. Bean Visa Card.

Vespa gets smart sweepstakes

Cara Wood May 22, 2008

Italian scooter brand Vespa, property of Piaggio Group Americas, is speeding along on a multichannel, co-promotional campaign that leverages the Vespa's LX 150's appearance in the Warner Brothers feature film "Get Smart."

Macy's expands consumer electronics kiosks program

Chantal Todé May 22, 2008

Macy's will roll out kiosks selling consumer electronics to 400 stores after a two-year pilot program. The e-Spot automated kiosks have touchscreen technology, provide extensive product information and allow customers to make purchases by swiping a major credit card or Macy's gift card.

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