Pita chain uses mobile coupons to draw workers

Dianna Dilworth March 03, 2008

Extreme Brandz has tapped Cell­fire Inc. to move into the mobile coupon market for its Extreme Pita brand chain of fast food stores and offer consumers discounts at 27 stores across the country. The company chose Cellfire after deciding that it wanted to be in the mo­bile space, but didn't want to have to deal with collecting mobile phone numbers from its customers.
 

Hopefuls Hillary, Barack and John are a text away

Dianna Dilworth February 25, 2008

As presidential candidates vie for attention, mobile services firm Mogreet is jumping on the bandwagon with a new mobile video service. With its new "Mogreet the Vote," campaign, the mobile video company is promoting its new free video text service around the presidential campaign.
 

Pet toy company barks up mobile billboard tree

Dianna Dilworth February 20, 2008

Doggy Tug, a start-up dog toy business, is getting the word out about its launch via a mobile billboard. The company has teamed up with Bulldog Mobile Billboards for the new advertising campaign, which combines guerrilla marketing with experiential marketing techniques to help promote both the line of pet toys to consumers while seeking b-to-b contacts in veterinarian offices and pet stores to distribute product.
 

Google debuts Android phone system

Dianna Dilworth February 15, 2008

The heavily rumored Google phone saw the light of day last week at the Mobile World Conference in Barcelona, Spain, in the form of the new Android platform. Android is a software platform for mobile devices created by Google that includes an operating system, middleware and key applications.
 

OgilvyOne, Acision in mobile marketing deal

Chantal Todé February 13, 2008

Signaling its belief in the growth potential of mobile marketing, OgilvyOne last week announced a marketing partnership with mobile data services provider Acision. "There is tremendous client interest in mobile marketing," said Brian Fetherstonhaugh, chairman and CEO at OgilvyOne Worldwide, during a phone call from Germany.
 

Kohl's tactics are good, but its strategy might require more solidifying

Dianna Dilworth February 11, 2008

Linda Pophals, marketing and sales manager, KRM Information Services Inc. A direct mail piece from Kohl's targets holiday shoppers with a tempting offer - a $10 discount - prominently displayed on the front of an oversized mailer.
 

Chicago-based art museum calls out to lovers

February 11, 2008

The Museum of Contemporary Art in Chicago is working with mobile services firm Cellit Mobile Marketing to call patrons into special events in the museum. In a move to increase visitors to its First Friday event on February 1, the busiest First Friday of the year, the museum cre­ated a special interactive event around the mobile phone and the art gallery space, called the Digital Post Office of Love, which drew 2,500 people.
 

Mobile needs to grow before marketers invest: OMMA Mobile

Ellen Keohane February 07, 2008

Before agencies will make a serious financial commitment in mobile campaigns, the medium needs to grow, said the Mobilizing the Agency panel at the OMMA Mobile conference in New York on Thursday.
 

Third Screen: Soulja Boy on first mobile promotion for Interscope

Dianna Dilworth February 04, 2008

Interscope Geffen A&M Re­cords, in an effort to generate awareness of the music brand and promote its re­cording artists, has launched a mobile marketing campaign with mobile mar­keting firm SendMe Mobile.
 

Virgin Mobile looks to online

Dianna Dilworth February 04, 2008

Bob Stohrer, promoted last month to replace Howard Handler as CMO of Virgin Mobile USA, is taking the firm in a new direction with a focus on the mobile brand's Web site and PR efforts, as well as the customer experience.
 
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