Kohl's tactics are good, but its strategy might require more solidifying

Dianna Dilworth February 11, 2008

Linda Pophals, marketing and sales manager, KRM Information Services Inc. A direct mail piece from Kohl's targets holiday shoppers with a tempting offer - a $10 discount - prominently displayed on the front of an oversized mailer.
 

Chicago-based art museum calls out to lovers

February 11, 2008

The Museum of Contemporary Art in Chicago is working with mobile services firm Cellit Mobile Marketing to call patrons into special events in the museum. In a move to increase visitors to its First Friday event on February 1, the busiest First Friday of the year, the museum cre­ated a special interactive event around the mobile phone and the art gallery space, called the Digital Post Office of Love, which drew 2,500 people.
 

Mobile needs to grow before marketers invest: OMMA Mobile

Ellen Keohane February 07, 2008

Before agencies will make a serious financial commitment in mobile campaigns, the medium needs to grow, said the Mobilizing the Agency panel at the OMMA Mobile conference in New York on Thursday.
 

Third Screen: Soulja Boy on first mobile promotion for Interscope

Dianna Dilworth February 04, 2008

Interscope Geffen A&M Re­cords, in an effort to generate awareness of the music brand and promote its re­cording artists, has launched a mobile marketing campaign with mobile mar­keting firm SendMe Mobile.
 

Virgin Mobile looks to online

Dianna Dilworth February 04, 2008

Bob Stohrer, promoted last month to replace Howard Handler as CMO of Virgin Mobile USA, is taking the firm in a new direction with a focus on the mobile brand's Web site and PR efforts, as well as the customer experience.
 

Hallmark Channel uses mobile to promote movie

January 21, 2008

Family-friendly cable network The Hallmark Channel launched its first interactive mobile campaign last week to promote the premiere of the network's original movie, The Good Witch, as part of a larger strategy to support network-produced movies on multiple platforms.
 

Alltel aims for broader consumer base

Lauren Bell January 15, 2008

Alltel Wireless has expanded its My Circle offering and launched a fully integrated campaign in an effort to gain new customers and increase satisfaction of existing users.
 

Papa John's pizza will deliver by text on Super Sunday

Dianna Dilworth January 14, 2008

As the Super Bowl nears, Louisville, KY-based pizza delivery franchise Papa John's is targeting football fans this month with a new mobile marketing campaign.
 

Nonprofits to try mobile channel

Chantal Todé January 14, 2008

The Direct Marketing Associa­tion's Nonprofit Federation is gearing up to launch a mobile marketing test pilot program next month that will involve a dozen or more nonprofits.
 

Texas TV station launches mobile traffic service

Dianna Dilworth December 24, 2007

Houston-based television station KHCW-TV has partnered with mobile marketing firm 3rd Dimension to launch a traffic service.The KHCW Traffic Jam Cell Cams is a free mobile service that helps local driv­ers avoid traffic. The CW network affili­ate has a nightly news show with traffic alerts, but wanted to reach consumers during commuting hours.
 
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