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Cellular South goes interactive

Chantal Todé March 17, 2008

Cellular South is overhauling its Ridgeland, MS, bricks-and-mortar store with an emphasis on digital. This is the latest move by the wireless and data services provider to demonstrate how important this channel has become to its business strategy.

Goal of Labatt's mobile campaign: Reach NHL fans

Dianna Dilworth March 17, 2008

Labatt Breweries has teamed up with mobile services firm Exponentia for a new interactive marketing campaign that calls on NHL fans. The campaign, called Bud Light PlayAction Live, is a real time interactive prediction and trivia game that runs on both the online and WAP version of sports Web site TSN.ca.

Playboy is on the line with 'Miss Playboy Mobile'

Dianna Dilworth March 10, 2008

Playboy Mobile has a debuted a new mobile marketing campaign, as part of its 2008 strategy for extending the Playboy brand to a broader audience via the mobile device. The "Miss Playboy Mobile 2008" campaign, done in conjunction with Quattro Wireless, is a model search.

Yahoo and Microsoft battle for mobile market

Dianna Dilworth March 10, 2008

Yahoo is continuing to release new products, even as Microsoft looms in the background. Yahoo has released Yahoo Go 3.0 and Yahoo OnePlace, a mobile content management service. It also added new partners for Yahoo Mobile Widgets, all for the European market. The mobile space is a big area of opportunity and, according to analysts, none of the giants have yet to establish themselves as the key player in the mobile space

Pita chain uses mobile coupons to draw workers

Dianna Dilworth March 03, 2008

Extreme Brandz has tapped Cellfire Inc. to move into the mobile coupon market for its Extreme Pita brand chain of fast food stores and offer consumers discounts at 27 stores across the country. The company chose Cellfire after deciding that it wanted to be in the mobile space, but didn't want to have to deal with collecting mobile phone numbers from its customers.

Hopefuls Hillary, Barack and John are a text away

Dianna Dilworth February 25, 2008

As presidential candidates vie for attention, mobile services firm Mogreet is jumping on the bandwagon with a new mobile video service. With its new "Mogreet the Vote," campaign, the mobile video company is promoting its new free video text service around the presidential campaign.

Pet toy company barks up mobile billboard tree

Dianna Dilworth February 20, 2008

Doggy Tug, a start-up dog toy business, is getting the word out about its launch via a mobile billboard. The company has teamed up with Bulldog Mobile Billboards for the new advertising campaign, which combines guerrilla marketing with experiential marketing techniques to help promote both the line of pet toys to consumers while seeking b-to-b contacts in veterinarian offices and pet stores to distribute product.

Google debuts Android phone system

Dianna Dilworth February 15, 2008

The heavily rumored Google phone saw the light of day last week at the Mobile World Conference in Barcelona, Spain, in the form of the new Android platform. Android is a software platform for mobile devices created by Google that includes an operating system, middleware and key applications.

OgilvyOne, Acision in mobile marketing deal

Chantal Todé February 13, 2008

Signaling its belief in the growth potential of mobile marketing, OgilvyOne last week announced a marketing partnership with mobile data services provider Acision. "There is tremendous client interest in mobile marketing," said Brian Fetherstonhaugh, chairman and CEO at OgilvyOne Worldwide, during a phone call from Germany.

Kohl's tactics are good, but its strategy might require more solidifying

Dianna Dilworth February 11, 2008

Linda Pophals, marketing and sales manager, KRM Information Services Inc. A direct mail piece from Kohl's targets holiday shoppers with a tempting offer - a $10 discount - prominently displayed on the front of an oversized mailer.

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