As mobile TV adoption grows, marketers slow to follow

Ellen Keohane May 12, 2008

AT&T announced on May 4 that it would begin providing a mobile TV ser­vice to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.
 

CDD pushes FTC on privacy in mobile

Dianna Dilworth May 07, 2008

The Center for Digital Democracy and the US Public Interest Research Group are taking on the Federal Trade Commission to address privacy issues in mobile marketing. Executive director of the Center for Digital Democracy Jeff Chester announced his intention to file a complaint at the FTC's town hall-style meeting, Beyond Voice: Mapping the Mobile Marketplace, held this week.
 

Indianapolis Fox affiliate begins cell traffic alerts

April 28, 2008

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and residents.
 

Fox's Searchlight shines on new Boost Mobile ads

Dianna Dilworth April 14, 2008

Film production company Fox Searchlight Pictures is calling con­sumers to the movies with a new partnership with mobile advertising firm Boost Mobile, a wholly owned division of Sprint Nextel, and car maker Acura.
 

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on Febru­ary 17, 2009, the US Federal Commu­nications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.
 

Mobile experience improving for users and advertisers

Dianna Dilworth April 07, 2008

As mobile devices continue to become more sophisticated, the cell phone expe­rience keeps getting better for market­ers and consumers alike. At last week's CTIA show in Las Vegas, online giants including Amazon.com, Yahoo and AOL came out with their latest in mobile offerings, making it easier to interact with the brands via the wireless device.
 

Kroger calls loyal customers with mobile coupons

Dianna Dilworth April 07, 2008

Get a dollar off on Cheerios, if you bring your mobile phone? This could be the case as grocery store chain Kroger has entered a partnership with mobile couponing services firm Cellfire to of­fer consumers coupons via the mobile phone when they shop.
 

Amazon lets consumers shop via text

Dianna Dilworth April 02, 2008

Amazon.com has introduced a new service that lets consumers use text messages to search and shop on its site. The new service, deemed TextBuyIt, expands Amazon's mobile offering beyond its mobile WAP site. Now consumers on any mobile device, Internet enabled or not, can use text messages to make purchases.
 

With TMZ WAP site, gossip fans dish with ease

Dianna Dilworth March 31, 2008

Celebrity gossip brand TMZ, a joint venture between Warner Bros. Television Group's Telepictures Produc­tions and AOL, has introduced a new advertiser-supported WAP site for the mobile phone. The new chatter site was developed in conjunction with mobile services firm Quattro Wireless.
 

Mobile advertising engaging consumers: Limbo

Dianna Dilworth March 26, 2008

Brand recall for mobile advertising is up 20% for the first quarter of 2008, according to a new study by mobile advertising firm Limbo. In Limbo's Mobile Advertising Report Q1 2008 edition, it found that there are more than 255 million cell phone users in the US, up from 251 million in fourth quarter 2007.
 
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