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Invite them to the right party and they will come

Erin O’Mara, circulation director, TV Guide June 16, 2008

We have the power, through targeted marketing, to steer the demographic make-up of a subscriber file. In the short time since October 2005, TV Guide magazine's demos have changed dramatically. We have nearly one million new subscribers, age 18-44. We've seen a jump of 23% in subscribers age 18-34, while losing 1.5 million subscribers more that 45 years of age, and our readers earn more.

Good Housekeeping rewards readers

Lauren Bell June 16, 2008

Good Housekeeping has launched a reader incentive and loyalty program — Good Housekeeping Rewards — with help from Affinity Solutions. Readers can get coupons for participating retailers such as Macy's, Banana Republic and Target on Good Housekeeping's Web site.

MTV gives voice to AIDS cause

Chantal Todé June 16, 2008

MTV launched an international cause-related marketing campaign last week encouraging youths to speak openly about sex and HIV/AIDS. The effort is built upon SpinVox technology that lets consumers convert voice messages into digital text.

Sporting News redesigns, cuts frequency

Lauren Bell June 13, 2008

Sporting News Magazine is redesigning its print product and, as of September 1, cutting its frequency to every other week. The sports fans' magazine will also launch a daily e-newsletter, Sporting News Today, on July 23.

US News slashes frequency, maintains rate base

Lauren Bell June 12, 2008

US News and World Report is cutting its frequency and redesigning its magazine and Web site in an effort to keep up with the changing consumer landscape. The once weekly magazine moved from 46 to 36 issues this year, and will now publish only every other week.

Tribune hopes The Mash a monster

Lauren Bell June 12, 2008

In an effort to court teen readership, the Chicago Tribune is launching a high-school-focused weekly this September.Tentatively titled The Mash, the paper will be produced in conjunction with Chicago public schools, enlisting students to produce content with guidance from Tribune editors.

Tribune slims paper size

Lauren Bell June 09, 2008

The Tribune Company plans to whittle down its writing staff and the number of pages produced, in an effort to save money for the company. A new look and feel for its papers is also in the works.

BusinessWeek ends Chicago test

Lauren Bell June 09, 2008

BusinessWeek is shuttering its Chicago-focused monthly edition, citing a lack of "traction" in the local marketplace. The McGraw-Hill Cos.' publication launched its Chicago edition in November, with a controlled circulation of 60,000.

Consumer marketing in a multititle environment

Robert M. Cohn, consumer marketing director, Science, Outdoor & Mountain Sports Groups, Bonnier Corporation June 09, 2008

I learned many things about consumer marketing at my first circulation job at CBS Publications many years ago. My then-boss, Bob Krefting, taught me most of what I still practice. I best remember his observation that the most difficult task in publishing is determining how to organize a consumer marketing department in a multititle publishing company.

In Circulation: DMNews speaks with Jack Grant

Lauren Bell June 09, 2008

Hachette Filipacchi Media US' Home magazine and the Woman's Day Special Interest Publications (WDSIP) recently promoted Cathy Christino to associate publisher/marketing. Jack Grant, VP/publisher, Home magazine, talked to DMNews about creating the new position and the importance of integrated marketing strategies.

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