Disney targets Latino customers with affinity magazine

Lauren Bell May 05, 2008

The Walt Disney Co. will launch its first Spanish-language magazine in the US on July 14. Disney En Familia, aimed at young Hispanic mothers living in the US, will be sent to 350,000 families in its first run.
 

Ziff Davis moves forward with digital; hires new president

Lauren Bell May 02, 2008

Ziff Davis Media, publisher of PC Magazine and Electronic Gaming Monthly, has hired a new president as part of its company-wide reorganization.
 

AJC scales down to save

Lauren Bell May 01, 2008

The Atlanta Journal-Constitution, one of the largest dailies in the Southeast, is reworking its circulation strategy and eliminating 62 distribution jobs in its second distribution cut since 2007.
 

The Hollywood Reporter relaunches

Lauren Bell April 29, 2008

The Hollywood Reporter (THR) has unveiled a redesigned magazine and Web site in an effort to serve a wider global market. As part of the relaunch, the daily revealed a new logo, along with editorial and content tweaks.
 

Publishers look to social networking for brand engagement

Lauren Bell April 29, 2008

Gannett Co. and Meredith Corp. have enlisted Ripple6 to create white-label social media sites. Meredith's Ripple6 site will focus on recipe-sharing, mixing user-generated content with editorial content from a number of Meredith titles (the publisher's holdings include Better Homes and Gardens, Fitness and Family Circle).
 

Better Homes engages readers with contests

Lauren Bell April 28, 2008

Better Homes and Gardens has kicked off two annual contests, offering prizes for reader submissions. The Prize Tested Recipe Annual Challenge, which started in mid-April and runs through July 18, asks readers to submit original recipes in six different categories.
 

In circulation: Newspapers look to clip costs

Lauren Bell April 28, 2008

With ABC statements and quarterly revenue reports for the nation's newspapers showing a general slump in circulation and ad sales, many publishers are changing business strategies and implementing cost-cutting measures.
 

The value of acquiring paid circulation through partnerships

Andrew Degenholtz, president, ValueMags April 28, 2008

Partnership marketing is extremely valuable, and is fast becoming a trusted part of the circulator's mix. The Audit Bureau of Circulations Partnership Marketing circulation classification allows a magazine subscription to be sold in combination with a product or service. Partnership-sold subscriptions are a valuable marketing tool and circulation source that uniquely benefit publishers, retailers, consumers and advertisers.
 

Custom publishing packs a marketing punch

Pamela Oldham April 28, 2008

Custom-created content has become a DM channel to be reckoned with, Pamela Oldham reports.
 

Bust draws readers with event marketing

Lauren Bell April 25, 2008

Bust magazine is holding an all-day crafts fair and dance party on April 27, in an effort to spread brand recognition and entice new readers to subscribe. The Bust Spring Fling Craftacular is modeled on the magazine's Holiday Craftacular, which usually draws thousands of people.
 
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