List marketers play the name game

Pamela Oldham May 26, 2008

Finding the right vertical lists can be tough, experts say. Pamela Oldham explores what one marketer is doing to find the best data.
 

Belardi/Ostroy strengthens its co-op database service

Cara Wood May 23, 2008

In an effort to provide improved insight on promotional history, Belardi/Ostroy is expanding its Co-Op Connection division to provide enhanced reporting and expanded strategic services. The division works with "a few dozen" clients — among them Williams Sonoma and Coldwater Creek — on planning and managing usage of co-operative databases for prospecting and house file modeling, according to Polly Wong, SVP of the strategic services group at Belardi/Ostroy.
 

Healthcare lists available

May 23, 2008

PCS Mailing List Company has been appointed list manager for two new lists from Lippincott. The Lippincott Facts & Comparisons Pharmacist Buyers List consists of retail pharmacists who have purchased a subscription to Facts & Comparisons, the 60-year-old patient drug interaction information service now delivered by CD-ROM and over the Internet. It has a 29,370 universe.
 

Maptech Map and GPS Buyers list from Q4

May 22, 2008

Q4 Direct Marketing Strategies has introduced the Maptech Map and GPS Buyers list to the market. Mapping software, GPS navigation systems, quality mapping data, printed maps and charts are all part of the Maptech family of products that have been essential tools for professionals, boaters and outdoor enthusiasts for years.
 

Millionaires in Training list available

May 21, 2008

American Name Services has introduced the MIT Financial - Millionaires in Training list to the market. The individuals in this file have attended the nation's leading financial education seminars focusing on getting their financial houses in order.
 

Political donors list available

May 20, 2008

Impulse Media has introduced the LDM Political Donors Database list to the market. The political donors on this list have donated a minimum of $250.
 

Do not call

May 19, 2008

The US District Court for the Northern District of Illinois ordered Bernard Fromstein and Judy Provencher to pay more than $49 million for their role in the 2006 Datacom Marketing Inc. case. The Canada-based scheme allegedly used telemarketing call centers to scam American businesses into paying for business directories and listings they did not order.
 

Try inserts to track down teens/kids

May 19, 2008

You might not immediately think of insert media as a youth marketing option - but experts say it can be a successful tactic if done right. Four experts offer some program possibilities.
 

PlusMedia appoints Reiman broker of record

May 16, 2008

PlusMedia LLC, a direct response advertising firm specializing in insert and print media brokerage, has been appointed by Reiman Publications as its broker of record for FSI and shared mail programs.
 

Direct Media launches new eMarketing Group

Nathan Golia May 15, 2008

Direct Media, the Greenwich, CT-based direct marketing services company, has launched a new eMarketing Group, which will handle all of the firm's online marketing services.
 
« Previous
Next »
 
Popular Tags
Acquisitions Affiliate Marketing Agency Analytics Arts & Entertainment Business to Business Campaigns Careers Moves Catalog Database Marketing & CRM Direct Mail & Postal EMail Marketing Emerging Media Financial Services Healthcare Interactive Marketing Internet Marketing Lists Loyalty Programs Media & Circulation Mobile Marketing Multichannel Retail & Ecommerce Search Marketing Social Networks Technology
Home | News | Features | Sectors | Sectors | Resources | Events | Subscribe | Issue Archive | Contact Us | About Us | Editorial Calendar | Advertise | Subscribe to our RSS feeds RSS

Other sites from Haymarket Media Inc.

PRWeek US | PRWeek Jobs | SCMagazine US | DMNews | DMNews Jobs | MM&M | Medical Marketing Jobs

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions