Urban Households list available

April 22, 2008

TPB Media Services has introduced the Urban Households list to the market. The Urban Households file is made of African-American buyers with great purchasing power. These buyers have made multiple purchases and are frequent credit card users.
 

ALM releases registered online users list

April 21, 2008

Aggressive List Management Inc. has introduced the Surf the Web SOHO list to the market. The file provides a channel for mailers to reach Internet- and direct mail-responsive customers at small and home business offices.
 

Travel + Leisure Book Buyers available

April 18, 2008

Millard Group has introduced the Travel + Leisure Book Buyers list to the market. This new list reaches global travelers who have purchased one or more books from the editors of Travel + Leisure magazine.
 

B-to-b co-op databases present unique challenges

Tom Mack, VP of list management, Infocore April 16, 2008

For most list owners who have participated in co-operative da­tabases, the results have been mixed. Of course, the reason to ship names into these databases is to generate additional revenue streams outside of what a list owner might expect from renting their names in the traditional list rental environment.
 

Check Buyers Checkbook Bind-in Insert Program on market

April 16, 2008

Adrea Rubin has introduced the Custom Direct Check Buyers Checkbook Bind-in Insert Program to the market. This program provides the opportunity to bind a single insert into the first checkbook of a customer's order.
 

FragranceX.com Package Insert Program available

April 15, 2008

International Direct Response has introduced the FragranceX.com Package Insert Program to the market. FragranceX.com offers brand name fragrances, skincare and cosmetic products at up to 80% off their retail prices.
 

Excite.com Masterfile available

April 14, 2008

Worldata has introduced the Excite.com Masterfile to the market. This file includes individuals who are computer savvy and rely on the Internet for many of their personal and business needs. These members have diverse interests and lifestyles which gives them tremendous buying power.
 

Consumer catalog universe suffering losses

Alyson Grala April 14, 2008

Consumer catalog lists shrank names in 4Q 2007 - general merchandise lists are down 998,000 names in the past two years and apparel is down by 1.2 million names from 3Q 2007.
 

CEO list available

April 11, 2008

List Bargains has introduced the In Good Company — The CEO list to the market. This file contains double-verified chief executive officers at business addresses. This database is compiled through a combination of sources including telecommunications, utility, business registrations and professional directories.
 

Hispanic Donors from Leon Henry

April 10, 2008

Leon Henry Inc. has introduced the Hispanic Database Donors file to the market. This file continues Hispanic individuals who have made contributions to social, political and environmental causes during the past 12 months.
 
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