MultiCultural Review readers list available

April 25, 2008

Boutique List Services has introduced the Multicultural Review list to the market. Published by the Goldman Group, MultiCultural Review is a quarterly trade journal and book review for educators and librarians at all levels.
 

American Survey Voters list available

April 24, 2008

List Solutions has introduced the American Survey Voters list to the market. This list contains nearly 750,000 Americans who have responded to various survey sites and reported their current party affiliation status.
 

US business decision makers lists from eTargetMedia.com

April 23, 2008

New from eTargetMedia.com Inc. is the American Business Decision Makers list. The file represents key decision makers within small, midsize and large businesses throughout the US.
 

Tips for efficient and accurate mail tracking

Craig Simpson, freelance direct mail consultant April 23, 2008

If a campaign is not tracked properly, you could end up wasting thousands on your next mailing. As an individual in direct mail, you spend a great deal of money to send out your sales ma­terial. You want to learn as much as possible from each campaign so that you can maximize the effectiveness of each mailing. Care­ful tracking will show you exactly what works and what doesn't.
 

Urban Households list available

April 22, 2008

TPB Media Services has introduced the Urban Households list to the market. The Urban Households file is made of African-American buyers with great purchasing power. These buyers have made multiple purchases and are frequent credit card users.
 

ALM releases registered online users list

April 21, 2008

Aggressive List Management Inc. has introduced the Surf the Web SOHO list to the market. The file provides a channel for mailers to reach Internet- and direct mail-responsive customers at small and home business offices.
 

Travel + Leisure Book Buyers available

April 18, 2008

Millard Group has introduced the Travel + Leisure Book Buyers list to the market. This new list reaches global travelers who have purchased one or more books from the editors of Travel + Leisure magazine.
 

B-to-b co-op databases present unique challenges

Tom Mack, VP of list management, Infocore April 16, 2008

For most list owners who have participated in co-operative da­tabases, the results have been mixed. Of course, the reason to ship names into these databases is to generate additional revenue streams outside of what a list owner might expect from renting their names in the traditional list rental environment.
 

Check Buyers Checkbook Bind-in Insert Program on market

April 16, 2008

Adrea Rubin has introduced the Custom Direct Check Buyers Checkbook Bind-in Insert Program to the market. This program provides the opportunity to bind a single insert into the first checkbook of a customer's order.
 

FragranceX.com Package Insert Program available

April 15, 2008

International Direct Response has introduced the FragranceX.com Package Insert Program to the market. FragranceX.com offers brand name fragrances, skincare and cosmetic products at up to 80% off their retail prices.
 
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