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Direct Media launches new eMarketing Group

Nathan Golia May 15, 2008

Direct Media, the Greenwich, CT-based direct marketing services company, has launched a new eMarketing Group, which will handle all of the firm's online marketing services.

Business Professional Masterfile available

May 15, 2008

Walter Karl Inc. has introduced a new b-to-b list, The General Business Professionals Masterfile from Insight Venture Partners. This list is a merged, unduplicated database of key decision makers that have influence for specifying brand users, strategy and budget approval on all expenditures within their company.

MeritDirect managing two Pitney Bowes lists

May 14, 2008

MeritDirect has been named list manager of two Pitney Bowes lists, Pitney Bowes Systems Meters and Pitney Bowes 50+ Employee Size. Pitney Bowes customers include medical offices, legal, real estate, finance, insurance and CPAs, architects, engineers, contractors and business services.

Savvy Conservatives who Vote from Trinity Direct

May 13, 2008

Trinity Direct has combined its Catholic Conservatives and Pro-Family Republicans In Red and Blue States lists into one, Savvy Conservatives who Vote. The list has been corrected for duplicates, and all individuals on the list are pro-life contributors dedicated to upholding conservative, family-oriented ideals and causes.

Lighthouse List goes digital with new Ameribase division

Nathan Golia May 12, 2008

Lighthouse List, the Pompano Beach, FL-based list brokerage firm, has formed a new division called AmeriBase, with a specialty in list management for digital channels such as e-mail and SMS. AmeriBase offers management and enhancement of databases of any size for target marketing, according to a company release.

Kroll introduces lifestyle consumers list

May 12, 2008

Kroll Direct Marketing has introduce the In The Market Online Consumers Ready To Buy list to the market. This list includes individuals searching online for information to make purchasing decisions for products and services that will improve the quality of their lives.

PrePaid Mastercard list available

May 08, 2008

Market Approach Consulting has introduced the BuyRight Prepaid Mastercard list to the market. These consumers do not qualify for a regular credit card. They have responded to e-mail and direct mail offers for a pre-paid MasterCard.

Concrete Today magazine list available

May 07, 2008

Name and Addresses Inc. has introduced the Concrete Today Magazine list to the market. The file contains decision-making professionals who buy and specify materials, plant equipment, accessories, trucks and related products used in the major concrete producing market segments.

Organic lifestyle list available

May 06, 2008

NCRI List Management has introduced the Naturally Organic list to the market. This file contains men and women who are turning to an organic lifestyle for improved health and environmentally-conscious living.

Direct Media managing TouchStone Catalog buyers list

May 05, 2008

Direct Media Inc. has been awarded list management of the TouchStone Catalog list. Founded in 1989, the TouchStone Catalog offers approximately 56,000 responsive direct mail buyers. The collection of home décor, furniture, tapestries, bed linens, tabletop, outdoor/gardening and holiday décor attracts traditional and stylish buyers.

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