Comments are welcome

David Ward June 23, 2008

Reviews and ratings help consumers communicate and marketers build brands, David Ward reports.
 

BBQ chain begins Web polling

Dianna Dilworth June 23, 2008

Restaurant chain Smokey Bones Barbeque & Grill is taking advantage of the excitement surrounding the presidential election by creating its own election online. On the restaurant's Web site, consumers can vote for their favorite barbecue foods — for example, pulled pork, chicken or turkey — and a side dish "running mate," such as baked beans or coleslaw.
 

Godiva launches integrated online strategy with Range Online Media

Ellen Keohane June 16, 2008

Godiva Chocolatier has selected Range Online Media to work with the chocolate and gourmet gift company on an integrated online strategy consisting of paid search, search engine optimization and media services.
 

Even failed ventures provide value for online marketing

Eleanor Trickett June 16, 2008

I may be at risk of upsetting the ROI lobby with this state­ment, but I have to tip my hat to the marketers who took the plunge into the social media world, and failed. The Wall Street Journal last week analyzed the year since Facebook opened its development doors, reporting that more than 250,000 developers have taken the bait.
 

For Neiman Marcus, dead link maintenance is not a luxury

Ellen Keohane June 16, 2008

Fashion products tend to be sea­sonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, said Luis Fernandez, VP of marketing for Nei­man Marcus Direct.
 

ISPs' data collecting methods scrutinized

Dianna Dilworth, Cara Wood June 16, 2008

Controversy surrounds Internet service providers' (ISP) use of a technology called deep packet inspection (DPI), which allows an ISP to track a consumer's behav­ior online. This information can be shared with ISPs' business partners, usually a third-party firm, for behavioral advertising.
 

What works on social networking sites?

June 16, 2008

As an increasing number of widgets and ad banners appear on online social networks, understanding how the channel will work best for marketers in the future is still up for debate.
 

DMNews talks with Kevin DeMeritt, president of Lear Capital

June 16, 2008

To help add more prospects and customers to its database, Kevin DeMeritt, president of Los Angeles-based Lear Capital, a precious metals company, worked on a refer-a-friend sweepstakes with ReferNow.
 

Yahoo, Google match-up may cause shift in search world

Mary Elizabeth Hurn, Cara Wood June 13, 2008

Yahoo and Google have entered into a non-exclusive ad services agreement which will give Yahoo the ability to use Google's AdSense for Search and AdSense for content advertising programs in the US and Canada.
 

AutoTrader.com lifted by 'Big guy'

Ellen Keohane June 13, 2008

To drive more new car searchers to its site, AutoTrader.com launched a new car center microsite and multichannel "Big guy" campaign last month.
 
 
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