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E-mail marketing fuels social media

Janine Popick, CEO, Vertical Response June 17, 2008

We do a lot of social networking here at VerticalResponse to reach our desired audience, which is mostly small businesses. The list of resources to choose from is seemingly never-ending: Facebook, Myspace, Squidoo, blogs, communities or forums — never has there been so many alternatives to bring you closer to your customers. Exciting, isn't it?

Yesmail becomes Sender Score partner

Cara Wood June 17, 2008

E-mail provider Yesmail, an InfoGroup company, has announced a partnership with Return Path to become a referral partner for its Sender Score Certification program, which whitelists e-mail addresses and improves inbox delivery rates.

MySpace spam suit settled

Cara Wood June 17, 2008

News Corp.'s social networking property MySpace has reached an agreement to collect $6 million from Scott Richter and his Web marketing company, Media Breakaway LLC, for allegedly spamming its users with unsolicited advertisements. The charges originated in January 2007.

E-mail: The Best Platform for Serving Banner Ads Online?

Scott Knoll, SVP of display media at Datran Media June 17, 2008

What if I told you that e-mail marketing is the best business platform for serving the most targeted display ads online? Nearly 8 out of 10 marketers who responded to Collective Media's 2008 Ad Network Study said that they planned to use demographic targeting in 2008, while nearly three-quarters of respondents planned to use behavioral targeting this year, up from the roughly 64% who did so in 2007.

Conference Call: Trek Bicycle Corporation and Bronto Software

Kevin McKeefery June 16, 2008

High-end American bicycle manufacturer Trek Bicycle Corporation recently ran an e-mail campaign promoting the company's updated Madone brand bike. DMNews' Kevin McKeefery gets the lowdown from Casey Kohner, e-commerce manager at Trek Bicycle, and DJ Waldow, e-mail marketing account manager at e-mail marketing firm Bronto Software about the campaign's success, the unique e-mail campaign structure Trek has built with its retailers, and the working relationship between Trek and Bronto.

E-mail: A powerful brand builder

Dianna Dilworth June 16, 2008

E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.

ISIPP offers free CAN-SPAM compliance reviews

Dianna Dilworth June 12, 2008

On the heels of the FTC redefining four rules of the CAN-SPAM Act, the Institute for Spam and Internet Public Policy is offering free CAN-SPAM compliance reviews to e-mail marketers.

Blue Sky Factory acquires nTarget

Dianna Dilworth June 11, 2008

E-mail marketing services firm Blue Sky Factory has acquired nTarget, a Charlotte, NC-based e-mail marketing firm in an undisclosed deal. The acquisition, which was assisted by investment firm The Targhee Group, expands on Blue Sky Factory's hospitality, travel, tourism, retail and e-commerce verticals.

Current events reign as popular spam messaging

Dianna Dilworth June 10, 2008

Most spam messages last month played on consumers' economic fears or concern for victims of disasters abroad, according to Symantec's monthly State of Spam report.

The e-mail imperative in a down market: Don't sell, engage

Huw Griffiths, marketing director, Campaigner June 10, 2008

In a down market, sales people face longer close times and increased competition. Marketers' first instinct under these challenging conditions may be to increase the frequency of their e-mail marketing campaigns and focus more on hard sell tactics such as coupons, discounts and special offers.

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