USPS direct mail site to focus on small businesses

Ellen Keohane May 21, 2008

The US Postal Service plans to redesign its direct mail Web site to make it more relevant to small business owners. According to research by ComScore, 84% of the visitors to the direct mail site are businesses, and 59% of those visitors are small businesses with 10 or fewer employees, said Carlton Shufflebarger, manager of direct mail for the USPS, at a workshop at the National Postal Forum in Anaheim, CA, today.
 

USPS appoints Pulcrano as corporate VP of sustainability

Ellen Keohane May 19, 2008

Sam Pulcrano was appointed the US Postal Service's first corporate VP of sustainability today at the National Postal Forum in Anaheim, CA.
 

USPS PG Potter eyes Web as competition

Ellen Keohane May 19, 2008

The passage of the Postal Accountability and Enhancement Act of 2006 and the downturn of the economy have resulted in a year of transition for the US Postal Service, said postmaster general John Pot­ter in his keynote address last week at the National Postal Forum in Anaheim, CA.
 

Michael Critelli to retire from Pitney Bowes

Ellen Keohane May 13, 2008

Michael J. Critelli will retire as executive chairman and director of Pitney Bowes Inc. by the end of 2008. Critelli made the announcement to the company's board of directors on May 12.
 

USPS sticking with repositionable notes

Ellen Keohane May 13, 2008

Repositionable notes — colloquially known as sticky notes — are now a permanent US Postal Service offering. The three-inch square notes can be placed on the outside of commercial First-Class Mail, periodicals and Standard Mail cards, letters and flats.
 

Quad/Graphics expands co-mailing capabilities

Chantal Todé May 12, 2008

Quad/Graphics is expanding its co-mailing capabilities with the introduction of new technology that allows multiple catalog titles, each with their own unique trim size and page count, to be bound together on a single, conventional saddle stitcher.
 

USPS rates rise, marketers react to new process

Ellen Keohane May 12, 2008

The US Postal Service raises rates today for its mailing services, for the first time under new standards established follow­ing the passage of the Postal Account­ability and Enhancement Act (PAEA) in December 2006.
 

Relevant offers improve retention

Dick Shaver, CEO, Center for Database-Loading Research/Consumer Guided Marketing May 12, 2008

The 2008 Aberdeen Report on Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste left no doubt whatsoever about the profit impact of elimi­nating irrelevant mail. Eighty-five percent of best-in-class marketers improved customer retention substantially and 77% improved cross-sell/up-sell effectiveness.
 

Maximize your mail campaign value

May 12, 2008

At a time when postal rate increases are squeezing many marketers' mail budgets, getting the biggest bang for the buck is essential. Experts show how the right print strategy can help.
 

USPS releases final address standards for commercial flat-sized mail

Ellen Keohane May 09, 2008

The USPS has published its final rule for new address standards for commercial flat-sized mail in the Federal Register.
 
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