Dunbar Armored secures Microsoft for CRM

Lauren Bell June 26, 2008

Dunbar Armored, an armored car company, has tapped Microsoft Dynamics CRM 3.0 in a push to streamline its sales operations. With Dynamics CRM, the company will integrate customer and prospect data from its 80 offices across the US into a single database that employees can access and manage on different levels, depending on their roles within the company.
 

TRA adds TiVo data to customer analytics

Lauren Bell June 25, 2008

TiVo has signed an agreement with marketing research company TRA Inc., allowing TRA to license and market TiVo subscriber data as part of the TRA Media TRAnalytics service. TRAnalytics correlates purchasing data — culled from loyalty card programs — with media exposure to give a single source view of consumer habits.
 

Media Source Solutions launches new division

Nathan Golia June 25, 2008

Media Source Solutions, the Florida-based database company, has launched a new division, MC Cubed. The new division offers marketing services in four channels: SMS, telemarketing, postal and e-mail.
 

Listen to consumers to get smart on behavior

Rich Benci, president, RealAge Inc. June 25, 2008

In direct-to-consumer marketing, we track consumer behavior with software cookies, CRM databases, data and other whiz-bang tools. Yet few of us realize the small steps that lead individuals to embrace new products or procedures.
 

See success with a four-stage customer migration plan

Matthew Martin, director, analytics at Rapp Collins June 25, 2008

Leveraging all available customer touchpoints to drive relevant brand interaction is the future of marketing. But different lay­ers of process — including data capture, analytic scoring, database design and technical infrastructure — create dependencies which can cause even the most seasoned multi-channel marketers to rethink their chosen occupation.
 

Sprint customers folded into Nextel loyalty program

Lauren Bell June 24, 2008

Sprint Nextel is expanding its Business Premier customer loyalty program to include all small and midsize business customers. The program previously applied only to Nextel customers, but a merger between the companies — and the movement of all customers to a single billing platform — now makes it possible for Sprint customers to receive the Business Premier perks.
 

British Airways launch stresses service

Lauren Bell June 20, 2008

British Airways is focus­ing on the customer experience with the June 19 launch of its OpenSkies subsidiary. The car­rier, which offers flights from New York to Paris, is seeking to treat each of its flyers to a luxury expe­rience and allow British Airways to take advantage of a US-EU Open Skies treaty that liberalizes the cross-Atlantic flight market.
 

TrueCredit looks to Cramer-Krasselt to boost consumer credit awareness

Lauren Bell June 19, 2008

TrueCredit.com, the online consumer arm of TransUnion, has named Cramer-Krasselt as its AOR for creative and media duties. Cramer-Krasselt, which has also worked with Corona, Porsche and AirTran, will handle PR, marketing strategy and marketing execution for the credit and information management company.
 

Upromise adds Mall Networks to shopping services

Lauren Bell June 18, 2008

College-savings service Upromise is now using Mall Networks 3.0 to make its online shopping mall more user-friendly and engaging. Mall Networks, a provider of merchant-funded loyalty programs, is offering personalized comparison shopping and enhanced search on the Upromise site.
 

Lost leads surveys, effective CRM strategy keys to success

Steven Kleber, president and founder, Kleber & Associates Marketing & Communications June 18, 2008

Today's companies have a variety of tools at their fingertips to determine customer leads and qualified prospects, including list buying and building, Web research and old school cold calling.
 
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