DMNews - The Authority for Direct Marketers

Zeta Interactive signs five new clients

Ellen Keohane June 17, 2008

Digital marketing agency Zeta Interactive has signed five new clients: water services company United Water, auto retail and service chain Pep Boys, financial services information company SourceMedia, video content site The NewsMarket and boutique and luxury chain Tablet Hotels.

Traffic to up Mitsubishi's future efforts

Lauren Bell June 16, 2008

Mitsubishi Motors North America has named Traffic its agency of record for strategy, creative and interactive, replacing former strategy and creative AOR BBDO. The independent agency was chosen in a four-month review process that narrowed a broad field down to four: Traffic; DDB Los Angeles; Ignited and WongDoody Los Angeles.

DM Days NY focuses on the customer experience

Lauren Bell, Ellen Keohane and Bryan Yurcan June 16, 2008

Understanding each customer and communicating offers on their terms was the theme of the Direct Marketing Association's DM Days show in New York last week. DMA president John Greco spoke of direct marketing as a tradition in transition.

GameStop selects The Marketing Arm as AOR

Chantal Todé June 16, 2008

Video game retailer GameStop Corp. has named The Marketing Arm as its promotions agency of record. It will also be responsible for direct marketing. The agency will work to develop fully integrated promotional events for GameStop, including in-store experiences and merchandising.

Star Healthcare launches

Ellen Keohane June 13, 2008

The Omnicom Group's Star Marketing network announced the creation of a new healthcare relationship marketing service called Star Healthcare. The new network is designed to support patients all the way from symptom recognition to diagnosis to self-management of their condition, said Maryann Kuzel, president of Star Healthcare.

EuroRSCG signs about $5M in new accounts

Bryan Yurcan June 13, 2008

Hainan Airlines, China's fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop flights from Seattle to Beijing - a direct route that has never before been available according to the company.

Papa Murphy's orders up Salesforce

Lauren Bell June 13, 2008

Papa Murphy's Take 'N' Bake Pizza has started using a suite of Salesforce.com CRM products to track and manage franchise information. The pizza chain, which was already using some Salesforce.com tools in its corporate center, has rolled out Salesforce SFA, Salesforce Marketing, Salesforce Customer Portal, Salesforce Mobile and Salesforce for Google AdWords.

Webloyalty buy takes aim at shopping cart abandonment

Bryan Yurcan June 10, 2008

Webloyalty, an online marketing services company, has acquired San Francisco-based online payment platform company Lift Media. Terms of the deal were not disclosed.

Dell's Davinci renames itself Enfatico

Dianna Dilworth June 10, 2008

WPP's Project Da Vinci, the global marketing services firm being built up for Dell Inc. has renamed itself Enfatico, based on the musical notation which means to play each note "with emphasis" or "emphatically."

McCann steps down as global CEO of Starcom MediaVest Group

Ellen Keohane June 09, 2008

Renetta McCann announced today that she will immediately vacate her position as global CEO of Starcom MediaVest Group. Laura Desmond, who is CEO of SMG/The Americas, will assume McCann's title.

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