Architectural Digest Distributes Discs Via B&N Stores
Condé Nast Publications' Architectural Digest struck an exclusive deal with bookseller Barnes & Noble Inc. to distribute 20,000 CD-ROMs polybagged with its February issue.The interactive CD, "The Architectural Digest Guide to Home Design," offers design tips and ideas linked to the latest home furnishings from a select group of Architectural Digest advertisers.
Categories include art, bath, building products and flooring, carpets and rugs, fabrics, furniture, kitchen and electronics and lighting. Advertisers include Brunschwig & Fils, Ralph Lauren Home, Baker, Ligne Rosset, Kohler, Waterworks, Karastan and the Fine Art Dealers Association.
The CD-ROM features images and details about the products featured, with links to the manufacturers' Web sites. Participating advertisers receive one polybagged issue with five CD-ROMs.
The CD-ROMs are polybagged as a bonus for copies sold in 655 Barnes & Noble bookstores nationwide. Three-tier standalone display units were created for the issue as a point-of-sale promotion in the stores' house and home section. Another 5,000 CD-ROMs are earmarked for distribution at Architectural Digest events and promotions.
