Arab DMA expected to expand US business

Share this article:

The Direct Marketing Asso­ciation has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia.

“This opens opportunities in new markets for our US members, said Ramesh Lakshmi-Ratan, the DMA's EVP and COO. “This will help [them] develop new consumer and business markets, especially as the whole concept of DM becomes a global enterprise.” Many of the major players in the Arab region, he noted, are American compa­nies such as Procter & Gamble, Coca-Cola and Microsoft.

Ten percent of the DMA's membership comes from more than 40 countries outside the US. “This [initiative] will help our international members become better direct marketers through our know-how, technology and best practices,” Lakshmi-Ratan said. “Saudi Arabia, in particular, has a very high per capita income and a very fast-growing economy, so this is a phenomenal growth opportunity for [its] DM.”

The ADMA will work to develop the direct mail industry in the country. The DMS also cur­rently has a working relationship with the Saudi Post.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.