Arab DMA expected to expand US business

Share this article:

The Direct Marketing Asso­ciation has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia.

“This opens opportunities in new markets for our US members, said Ramesh Lakshmi-Ratan, the DMA's EVP and COO. “This will help [them] develop new consumer and business markets, especially as the whole concept of DM becomes a global enterprise.” Many of the major players in the Arab region, he noted, are American compa­nies such as Procter & Gamble, Coca-Cola and Microsoft.

Ten percent of the DMA's membership comes from more than 40 countries outside the US. “This [initiative] will help our international members become better direct marketers through our know-how, technology and best practices,” Lakshmi-Ratan said. “Saudi Arabia, in particular, has a very high per capita income and a very fast-growing economy, so this is a phenomenal growth opportunity for [its] DM.”

The ADMA will work to develop the direct mail industry in the country. The DMS also cur­rently has a working relationship with the Saudi Post.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Introduces 'Cross-Lifecycle' Platform

Zeta Hub aims to help CMOs deliver on ROI goals by extending customer lifecycles.