Aptimus Announces Cash Tender Offer
Aptimus has about 12.64 million shares outstanding.
The offer is expected to begin early this month.
Seattle-based Aptimus said it will fund the offer with its existing cash balances and short-term investments.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.