Aprimo, Zyman Marketing Form Alliance

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Zyman Marketing Group Inc. and Aprimo Inc., a marketing automation solutions vendor, yesterday said they were teaming up to offer each other's products and services to their base of global customers.

The alliance aims to allow the companies to maintain bottom-line effectiveness of their marketing programs and campaigns.

"Together, Zyman Marketing Group and Aprimo provide dynamic solutions for companies that are serious about marketing," said -- Sergio Zyman, the former chief marketing officer at the Coca-Cola Co., where worldwide annual volume grew from 9 billion to 15 billion cases under his leadership. "Our combined solutions enable companies to perform all facets of the marketing program, everything from situation assessment and destination planning to campaign management and ROI measurement."

Zyman Marketing Group, Atlanta, offers ZTools, an interactive online software application that helps users develop and execute marketing plans and programs. Aprimo, Indianapolis, offers a Web-based platform that addresses the marketing function, combining operational and customer insight with campaign management, integrated marketing planning, financial management and knowledge management.

As a result of the partnership, both companies will incorporate each other's solutions.

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