Aprimo, Zyman Marketing Form Alliance

Share this article:
Zyman Marketing Group Inc. and Aprimo Inc., a marketing automation solutions vendor, yesterday said they were teaming up to offer each other's products and services to their base of global customers.


The alliance aims to allow the companies to maintain bottom-line effectiveness of their marketing programs and campaigns.


"Together, Zyman Marketing Group and Aprimo provide dynamic solutions for companies that are serious about marketing," said -- Sergio Zyman, the former chief marketing officer at the Coca-Cola Co., where worldwide annual volume grew from 9 billion to 15 billion cases under his leadership. "Our combined solutions enable companies to perform all facets of the marketing program, everything from situation assessment and destination planning to campaign management and ROI measurement."


Zyman Marketing Group, Atlanta, offers ZTools, an interactive online software application that helps users develop and execute marketing plans and programs. Aprimo, Indianapolis, offers a Web-based platform that addresses the marketing function, combining operational and customer insight with campaign management, integrated marketing planning, financial management and knowledge management.


As a result of the partnership, both companies will incorporate each other's solutions.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.