Aprimo Introduces Aprimo Marketing 5.0

Share this article:
Enterprise marketing management vendor Aprimo Inc., Indianapolis, is expected to announce today the release of Aprimo Marketing 5.0.


Aprimo Marketing is a Web-based platform that lets marketers manage services including direct and e-mail marketing, sales leads, events, finances, Web responses, marketing communications and planning.


According to Aprimo, the upgraded suite gives each user his own view into the system specific to his needs, streamlining operations and increasing efficiencies.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Helps Wyndham Hotel Group Deliver a Five-Star Experience

Data Helps Wyndham Hotel Group Deliver a Five-Star ...

The hotel company relies on technology to ensure that its rates and inventory are in sync across platforms.

Oracle Data Cloud Floats Into View

Oracle Data Cloud Floats Into View

It merges its BlueKai capabilities with other assets to introduce Oracle Data as a Service for marketing and social.

AmEx Veteran Takes COO Role at Acxiom

AmEx Veteran Takes COO Role at Acxiom

Kerry Hatch ran American Express's OPEN business card division and led units at Starwood and Time Inc.