Aprimo Introduces Aprimo Marketing 5.0

Share this article:
Enterprise marketing management vendor Aprimo Inc., Indianapolis, is expected to announce today the release of Aprimo Marketing 5.0.


Aprimo Marketing is a Web-based platform that lets marketers manage services including direct and e-mail marketing, sales leads, events, finances, Web responses, marketing communications and planning.


According to Aprimo, the upgraded suite gives each user his own view into the system specific to his needs, streamlining operations and increasing efficiencies.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.