Aprimo files for IPO

Share this article:

Aprimo Inc. has filed a registration statement with the Securities and Exchange Commission for an initial public offering of its common stock.

The marketing software company would not disclose the exact number or price of the stock. The Associated Press reported that the offering could be worth $50 million for the Indianapolis-based company.

Aprimo provides CRM software and services. Clients include AT&T, Home Depot, Intel and Target.

Morgan Stanley is the lead underwriter for the IPO. Aprimo, which reported losses of $1.9 million for the first half of this year, will use the proceeds from the IPO as working capital. Its reported revenue for the period is $29.8 million - a $7 million increase from last year.

Aprimo will be listed on the Nasdaq Stock Market under the symbol "MKTG."

The registration has been filed but has yet to become effective.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.