Aprimo files for IPO

Share this article:

Aprimo Inc. has filed a registration statement with the Securities and Exchange Commission for an initial public offering of its common stock.

The marketing software company would not disclose the exact number or price of the stock. The Associated Press reported that the offering could be worth $50 million for the Indianapolis-based company.

Aprimo provides CRM software and services. Clients include AT&T, Home Depot, Intel and Target.

Morgan Stanley is the lead underwriter for the IPO. Aprimo, which reported losses of $1.9 million for the first half of this year, will use the proceeds from the IPO as working capital. Its reported revenue for the period is $29.8 million - a $7 million increase from last year.

Aprimo will be listed on the Nasdaq Stock Market under the symbol "MKTG."

The registration has been filed but has yet to become effective.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.