Aprimo Announces New Release of Aprimo Marketing

Share this article:

NEW YORK -- Enterprise marketing management provider Aprimo Inc released Aprimo Marketing 7.5 at the 2006 DM Days New York Conference & Expo. EMM is an enterprise marketing management solution that provides marketers with a role-based application for all marketing activities.

It combines business strategy, process automation and technologies to operate a marketing department, align resources, execute customer-centric strategies and improve marketing performance. Ultimately, it allows companies to fully use marketing to drive acquisition, growth and retention strategies in order to maximize the lifetime value of the customer.

 
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the ...

Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.