Aprimo, Agilent Make Licensing Agreement

Share this article:
Aprimo Inc., Indianapolis, a provider of Internet-based marketing management solutions, and Agilent Technologies Inc., Palo Alto, CA, yesterday concluded a licensing agreement for Aprimo Marketing. Financial terms of the agreement were not released.


Aprimo Marketing is a Web-based program that enables central and regional management of all marketing activities, including ad campaigns, case studies, trade shows, radio advertising, press releases, events, banner advertising and affiliate marketing. Aprimo enables companies to standardize processes for interactive workflow, fulfillment, promotions and metrics reporting. The program's key feature is a datamart, which consolidates all customer data from throughout an organization into one database.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

The Art of Loyalty Programs

The Art of Loyalty Programs

Jerry's Artarama drives loyalty—and revenue—through its customers' heads and hearts.

DMALive: Getting to 360-Degree Insight

DMALive: Getting to 360-Degree Insight

A Q&A with Mark Wright, president and CEO, Targetbase.

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.